Wednesday, May 6, 2026

Silver: Record Deal For Pistons Coach Reflects Market Realities

  • Unprecedented Williams contract amplifies concerns small-market franchises could miss out on top coaching talent.
  • Nuggets’ first-ever NBA Finals trip sheds new spotlight on ongoing Altitude-Comcast dispute.
Ron Chenoy-USA TODAY Sports

NBA commissioner Adam Silver has acknowledged that as far as coaching salaries are concerned, it’s open season.

Speaking before Game 1 of the NBA Finals Thursday in Denver, Silver said Monty Williams’ six-year, $78.5 million contract with the Detroit Pistons reflected the league’s market reality: Coaches’ compensation isn’t collectively bargained and governed like it is for players.

Williams’ deal — signed this week after the 2022 Coach of the Year was fired by Phoenix last month — is the largest ever for an NBA coach and reportedly could reach $100 million with options and incentives included. 

The pact immediately amplified concerns that smaller-market clubs could lose out in future bidding wars for top coaching talent.

“We’re able to negotiate collectively with the players because they choose to negotiate as a union,” Silver said. “The coaches haven’t made that election … teams compete individually, and it’s where the marketplace takes us.”

Altitude Dispute ‘Terrible’

As he watches the Denver Nuggets play in their first NBA Finals, Silver is also dealing with the ongoing dispute between Comcast and Altitude, the Stan Kroenke-owned regional sports network that airs games for his Nuggets and Colorado Avalanche. 

Denver-area Comcast customers have been unable to watch the two teams’ games since 2019 —  playing out in microcosm the implosion of the traditional RSN business model, as seen elsewhere in Major League Baseball’s battle with Diamond Sports Group.

“It’s a terrible situation,” Silver said. “It makes no sense. It’s on us to fix it.”

The commissioner also said a ruling on suspended Memphis Grizzlies guard Ja Morant will be announced after the NBA Finals as a league investigation “uncovered a fair amount of additional information.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.
Dave Checketts

Former Knicks Pres: Leagues, Sportsbooks Have Gotten Too Cozy

“I’m not sure that’s a good thing, this coziness that we’ve established.”
Michigan Wolverines head coach Dusty May talks with his team Monday, April 6, 2026, during the NCAA men's basketball tournament national championship game against the UConn Huskies at Lucas Oil Stadium in Indianapolis.

Dusty May Draws Interest From Multiple NBA Teams

May coached Michigan to the national title in April.

Featured Today

Tottenham Spurs

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
John and Louis Antonelli
exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.