Wednesday, July 8, 2026

Silver: Record Deal For Pistons Coach Reflects Market Realities

  • Unprecedented Williams contract amplifies concerns small-market franchises could miss out on top coaching talent.
  • Nuggets’ first-ever NBA Finals trip sheds new spotlight on ongoing Altitude-Comcast dispute.
Ron Chenoy-USA TODAY Sports

NBA commissioner Adam Silver has acknowledged that as far as coaching salaries are concerned, it’s open season.

Speaking before Game 1 of the NBA Finals Thursday in Denver, Silver said Monty Williams’ six-year, $78.5 million contract with the Detroit Pistons reflected the league’s market reality: Coaches’ compensation isn’t collectively bargained and governed like it is for players.

Williams’ deal — signed this week after the 2022 Coach of the Year was fired by Phoenix last month — is the largest ever for an NBA coach and reportedly could reach $100 million with options and incentives included. 

The pact immediately amplified concerns that smaller-market clubs could lose out in future bidding wars for top coaching talent.

“We’re able to negotiate collectively with the players because they choose to negotiate as a union,” Silver said. “The coaches haven’t made that election … teams compete individually, and it’s where the marketplace takes us.”

Altitude Dispute ‘Terrible’

As he watches the Denver Nuggets play in their first NBA Finals, Silver is also dealing with the ongoing dispute between Comcast and Altitude, the Stan Kroenke-owned regional sports network that airs games for his Nuggets and Colorado Avalanche. 

Denver-area Comcast customers have been unable to watch the two teams’ games since 2019 —  playing out in microcosm the implosion of the traditional RSN business model, as seen elsewhere in Major League Baseball’s battle with Diamond Sports Group.

“It’s a terrible situation,” Silver said. “It makes no sense. It’s on us to fix it.”

The commissioner also said a ruling on suspended Memphis Grizzlies guard Ja Morant will be announced after the NBA Finals as a league investigation “uncovered a fair amount of additional information.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.
Feb 1, 2026; New York, New York, USA; Los Angeles Lakers forward LeBron James (23) drives to the basket against New York Knicks guards Jalen Brunson (11) and Landry Shamet (44) during the third quarter at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images

Rich Paul: LeBron Would Have Joined Knicks If Not for Title Win

Paul revealed the Knicks have checked in on James’s free agency.

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.