• Loading stock data...
Tuesday, December 30, 2025
    More
    College Sports

    Colorado QB Shedeur Sanders Signs NIL Deal With Nike

    By
    Aug 28, 2024 | 11:10 am
    UPDATED Sep 23, 2024 | 05:15 pm
    Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) prepares to pass in the first half against the Stanford Cardinal at Folsom Field.
    Ron Chenoy-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Shedeur Sanders
    • Sport: Football
    • School: Colorado
    • Brand: Nike

    The deal: The 22-year-old quarterback is following in the footsteps of his father, Buffaloes head coach Deion Sanders, by signing an endorsement deal with the Swoosh. Financial terms were not disclosed, but the deal with Shedeur Sanders (above) includes footwear and apparel. The elder Sanders reunited with Nike last year after a decade-long stint with Under Armour. Nike also outfits Colorado’s football team.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Jul 1, 2025; New York City, New York, USA; A general view out side of Citi Field. The game between the New York Mets and the Milwaukee Brewers was postponed due to impending weather.
    by

    Can the Mets Avoid 2025’s Spectacular Failure?
    The team lost its four longest-tenured players in the offseason.
    NCAA Football: CFP National Playoff First Round-Game 2-Miami at Texas A&M
    by

    The $6 Million CFP Quarters Get Clean TV Window Without NFL
    Thanks to the CFP contract, the New Year’s Six bowls will host.
    Dec 28, 2025; Santa Clara, California, USA; San Francisco 49ers wide receiver Jauan Jennings (15) celebrate after scoring a touchdown against the Chicago Bears in the second half at Levi's Stadium.
    by

    NFL’s Week 18 Should Be a Ratings Win for Networks
    The NFL remains nimble with its Week 18 scheduling.
    by

    Sports Media Winners and Losers of 2025
    Who was up and who was down in sports media this year?

    Featured Today

    Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
    by

    Hockey Needed Some Virality. Then Came ‘Heated Rivalry’
    No one was prepared for the Canadian show’s smash success.
    Rob Manfred
    exclusive
    December 23, 2025

    MLB Teams Fear League Will Pick Winners and Losers in Tech
    One company under consideration was founded by a top MLB exec’s uncle.
    December 23, 2025

    What It Takes to Pull Off Florida’s First Outdoor NHL Game
    The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
    December 14, 2025

    How Pickleball Became One Massive Private-Equity Rollup
    Pickleball roads lead back to billionaire Tom Dundon.

    More in College Sports
    by

    The NBA Is Closely Watching College Basketball’s Eligibility Mess
    A former pick signed with Baylor last week and is immediately eligible. 
    Sep 13, 2025; Laramie, Wyoming, USA; Utah Utes head coach Kyle Whittingham before the game against the Wyoming Cowboys at Jonah Field at War Memorial Stadium.
    December 26, 2025

    Michigan Hires Utah’s Kyle Whittingham as Head Coach
    Whittingham spent the past 21 seasons at Utah.
    December 28, 2025

    Tom Izzo on Baylor Signing Pro Player: ‘Shame on the NCAA’
    Michigan State’s coach blasted college basketball’s latest trend.
    Sponsored

    The Hidden Tech Behind Every Touchdown
    Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
    December 25, 2025

    From NBA Draft Pick to College Center: James Nnaji Joins Baylor
    Several former professionals have chosen to play in the NCAA this year.
    Dec 20, 2025; Oxford, MS, USA; Mississippi Rebels linebacker Tahj Chambers (26), defensive end Kam Franklin (5) and linebacker Jaden Yates (30) reacts after a fumble recovery against the Tulane Green Wave during the second half of a game at Vaught-Hemingway Stadium.
    December 24, 2025

    CFP First-Round Viewership Falls 7% Amid Stiff NFL Competition
    Last weekend’s CFP games averaged 9.9 million viewers.
    Oct 11, 2025; Columbia, Missouri, USA; Missouri Tigers defensive end Damon Wilson II (8) celebrates after recovering a fumble during the second half against the Alabama Crimson Tide at Faurot Field at Memorial Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images
    December 23, 2025

    Georgia, Ex-Football Player Suing Each Other in NIL Dispute
    Star DE Damon Wilson transferred to Missouri after two years at Georgia.
    December 23, 2025

    Darryn Peterson’s Family Is Making Injury Decisions, Self Says
    Peterson is the projected top pick in June’s NBA Draft.