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Friday, January 23, 2026
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    Colorado QB Shedeur Sanders Signs NIL Deal With Nike

    By
    Aug 28, 2024 | 11:10 am
    UPDATED Sep 23, 2024 | 05:15 pm
    Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) prepares to pass in the first half against the Stanford Cardinal at Folsom Field.
    Ron Chenoy-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Shedeur Sanders
    • Sport: Football
    • School: Colorado
    • Brand: Nike

    The deal: The 22-year-old quarterback is following in the footsteps of his father, Buffaloes head coach Deion Sanders, by signing an endorsement deal with the Swoosh. Financial terms were not disclosed, but the deal with Shedeur Sanders (above) includes footwear and apparel. The elder Sanders reunited with Nike last year after a decade-long stint with Under Armour. Nike also outfits Colorado’s football team.

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