• Loading stock data...
Sunday, July 21, 2024
Join us this September for Tuned In Request to Attend

Deion Sanders Is Reportedly Getting Back Together with Nike

  • In 2017, the Hall-of-Famer reportedly said he would never work with Nike again.
  • But he’s apparently returning to his former apparel sponsor, which outfits the Colorado Buffs.
Deion Sanders spring game
Ron Chenoy-USA TODAY Sports

Colorado football coach Deion Sanders is getting back together with Nike, according to Boardroom.

Sanders has agreed to restart a deal with the apparel sponsor with whom he previously had a storied relationship — and sold some of the most popular sneakers with his namesake.

The NFL Hall-of-Famer has worked with Under Armour — the same company that outfitted his former team at Jackson State — after severing his relationship with Nike for “several reasons.” The contract was reportedly supposed to run until 2025. 

But now, it appears the two have reconciled since Sanders took the job at Colorado — a Nike school. 

The school reportedly requires all coaches to work with Nike, though Sanders appeared to have an exception so long as he didn’t wear Under Armour during team activities. 

“Under Armour had a longstanding partnership with Deion Sanders for more than a decade and we are proud of what we accomplished together,” Under Armour told Front Office Sports in a statement. “Now that he has gone on to Colorado, we can’t wait to see him continue to positively impact the game and look forward to watching him find continued success with his new partners, athletes, and expanded communities.”

Nike did not immediately respond to a request for comment. 

The Unexpected Trend With NIL Apparel Sponsors

Some athletes are flouting their schools’ sponsors in favor of competitors.
January 17, 2023

Sanders isn’t the only one who’s dealt with dueling apparel contracts. Multiple college athletes have signed with competitors of their schools’ apparel contracts. 

In some cases, the companies are directly in conflict like Nike and Adidas. In others, athletes have inked deals with athleisure or sports shoe company brands in a gray area because they don’t sponsor athletic departments.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

Odell Beckham Jr. and Nike Claim Victory in Jury Ruling That Hands Both $0

The two sides were suing over alleged contract breaches, including OBJ’s gloves.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.

Pac-12 Media Days Evolve Into a Cocktail Party at the Bellagio

The two-team ‘zombie conference’ is still hosting a football media day.
July 9, 2024

Arch Manning Will Be in EA’s ‘College Football 25’ After All

The NCAA’s most famous backup had previously opted out.
July 9, 2024

Big 12’s New Era Kicks Off: Expansion, Private Equity, and Global Ambitions

The new 16-team conference is holding media days in Las Vegas.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 8, 2024

Dan Hurley Finally Has New UConn Deal After Dramatic Offseason

Hurley is now the second-highest-paid coach in college basketball. 
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
July 2, 2024

Navigating College Football’s 2024 Realignment Landscape: What’s Next?

Conferences are officially adding schools this summer.
April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.
July 1, 2024

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.