Thursday, April 23, 2026
exclusive
Asset Class

Alexis Ohanian Bid on NFL Flag Football, Serena Williams Exploring Franchise

Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during this week’s NFL’s owners meetings in Florida.

Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
Palm Beach Post

The NFL’s planned pro flag football leagues are already attracting superstar investors.

Alexis Ohanian’s Seven Seven Six venture capital firm has submitted a bid to the league’s request for proposal seeking investors in men’s and women’s pro flag football leagues, an NFL spokesman confirmed to Front Office Sports Tuesday night. Separately, Serena Williams has publicly expressed her interest in owning one of the first flag franchises.

The league is receiving a lot of “interest and enthusiasm” from potential backers of the planned men’s and women’s flag football leagues, added the NFL spokesperson. The NFL wants to invest in the leagues but have other partners operate them, sources said. Once the leagues are operational, the NFL plans to sell media packages to current or new rights partners, media czar Brian Rolapp told FOS during Super Bowl week.

Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during this week’s NFL’s owners meetings in Florida.

Serena and Venus Williams are minority owners of the Miami Dolphins.

Alexis Ohanian declined a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 5, 2024; Paris, France; A ball person puts the ball on the racket of Aryna Sabalenka during her match against Mirra Andreeva on day 11 of Roland Garros at Stade Roland Garros

WTA CEO Steps Down After Less Than Two Years

Portia Archer leaves the Women’s Tennis Association during an unsteady time.

New Photos of Vrabel, Russini at NYC Bar Leak Hours Before Draft

The photos were taken at a New York City bar in 2020.
exclusive

NWSL’s Midge Purce Says Her New Podcast Is ‘Not Chit-Chatting’

Purce is launching a new twice-monthly podcast with Vox Media.
The logo of the 2026 NFL Draft is showcased at the big screen inside the theater Wednesday, April 22, 2026 from outside Acrisure Stadium in Pittsburgh, Pa.

NFL Draft Odds Chaos Pits Insiders Against the Market

There’s been plenty of line movement for the No. 2 pick.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.
Dave Checketts
October 17, 2025

When David Stern Accused Knicks of Circumventing Salary Cap in 1993

The Knicks walked away clean when accused of cap circumvention in the 1990s.