Wednesday, July 1, 2026
Exclusive
Asset Class

Alexis Ohanian Bid on NFL Flag Football, Serena Williams Exploring Franchise

Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during this week’s NFL’s owners meetings in Florida.

Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
Palm Beach Post

The NFL’s planned pro flag football leagues are already attracting superstar investors.

Alexis Ohanian’s Seven Seven Six venture capital firm has submitted a bid to the league’s request for proposal seeking investors in men’s and women’s pro flag football leagues, an NFL spokesman confirmed to Front Office Sports Tuesday night. Separately, Serena Williams has publicly expressed her interest in owning one of the first flag franchises.

The league is receiving a lot of “interest and enthusiasm” from potential backers of the planned men’s and women’s flag football leagues, added the NFL spokesperson. The NFL wants to invest in the leagues but have other partners operate them, sources said. Once the leagues are operational, the NFL plans to sell media packages to current or new rights partners, media czar Brian Rolapp told FOS during Super Bowl week.

Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during this week’s NFL’s owners meetings in Florida.

Serena and Venus Williams are minority owners of the Miami Dolphins.

Alexis Ohanian declined a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.

Boston’s Rocky World Cup Still Delivered Tournament Classics

Scotland, a knockout thriller, and America250 are making up for difficult preparations.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.

Serena Williams Loses in Return to Singles at Wimbledon

It was her first singles match since the 2022 US Open.
podcast thumbnail mobile
Front Office Sports Today

7/1/26 – LeBron Leaves the Lakers, Kawhi to Toronto, Sorsby Drops NFL Fight, Serena Falls at Wimbledon

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Tennis - French Open - Roland Garros, Paris, France - May 28, 2026 France's Moise Kouame reacts during his second round match against Paraguay's Adolfo Daniel Vallejo REUTERS/Guglielmo Mangiapane

Lawyers Explain Odd Case of Moïse Kouamé’s French Open Prize Money

Kouamé has secured nearly $220,000 by advancing to Round 3 in Paris.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.
October 23, 2025

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.