Thursday, June 25, 2026
Exclusive
Asset Class

Alexis Ohanian Bid on NFL Flag Football, Serena Williams Exploring Franchise

Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during this week’s NFL’s owners meetings in Florida.

Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
Palm Beach Post

The NFL’s planned pro flag football leagues are already attracting superstar investors.

Alexis Ohanian’s Seven Seven Six venture capital firm has submitted a bid to the league’s request for proposal seeking investors in men’s and women’s pro flag football leagues, an NFL spokesman confirmed to Front Office Sports Tuesday night. Separately, Serena Williams has publicly expressed her interest in owning one of the first flag franchises.

The league is receiving a lot of “interest and enthusiasm” from potential backers of the planned men’s and women’s flag football leagues, added the NFL spokesperson. The NFL wants to invest in the leagues but have other partners operate them, sources said. Once the leagues are operational, the NFL plans to sell media packages to current or new rights partners, media czar Brian Rolapp told FOS during Super Bowl week.

Williams and WNBA superstar Caitlin Clark appeared at a women’s sports panel during this week’s NFL’s owners meetings in Florida.

Serena and Venus Williams are minority owners of the Miami Dolphins.

Alexis Ohanian declined a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for the
Asset Class Newsletter

Get the latest in sports finance, investment, and transaction activity, straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jay Williams ESPN NBA Draft
Exclusive

Jay Williams: Viral Draft Moment Was ‘Extremely Uncomfortable’

Williams’s draft co-hosts joked about his career-ending injury.
Oct 11, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against the South Carolina Gamecocks during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive

Brian Kelly to Call CBS College Football Games

Kelly previously contributed to CBS Sports Network’s NFL Draft coverage.

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.
podcast thumbnail mobile
Front Office Sports Today

6/24/26 – NBA Draft Recap, NFL Rejects Sorsby, PGA Tour Restructures, NHL Eyes Texas Expansion

0:00

Featured Today

Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
Tennis - French Open - Roland Garros, Paris, France - May 28, 2026 France's Moise Kouame reacts during his second round match against Paraguay's Adolfo Daniel Vallejo REUTERS/Guglielmo Mangiapane

Lawyers Explain Odd Case of Moïse Kouamé’s French Open Prize Money

Kouamé has secured nearly $220,000 by advancing to Round 3 in Paris.
Sep 25, 2025; Boston, MA, USA; Boston Celtics lead owner and governor Bill Chisholm speaks during a press conference at Auerbach Center.
October 22, 2025

The NBA’s Expanding Private-Equity Footprint

There is a PE connection of some kind for 20 of 30 teams.
Oct 12, 2025; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) takes the field prior to a game against the Detroit Lions at GEHA Field at Arrowhead Stadium.
October 23, 2025

Can Travis Kelce Save Six Flags?

The NFL star joined an activist investor in pushing for change.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Oct 5, 2025; New Orleans, Louisiana, USA; Former New Orleans Saints quarterback Drew Brees smiles prior to the game against the New York Giants at Caesars Superdome.
October 21, 2025

Drew Brees Flag Football League Sells to PE Amid Youth Boom

Football ‘N’ America operates 24 flag football leagues across the country.
Christie's
October 21, 2025

Gehrig’s $4M Jersey and the Exploding Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
Jason Belzer
October 17, 2025

College Sports Is ‘Too Big of an Opportunity’

Panelists at the Asset Class summit agreed college sports is the next frontier.
Jon Ledecky
October 17, 2025

Islanders Owner Warns WNBA Against Labor Strife: ‘No Bueno’

Jon Ledecky drew a stark contrast between the two leagues.