Wednesday, March 11, 2026

Serena Collectibles Spike on eBay After Retirement Announcement

  • Sales of Williams collectibles surged 968% on its platforms on August 9.
  • Searches of “Serena Williams” surged 771% on the website.
Danielle Parhizkaran-USA TODAY SPORTS

Serena Williams’ retirement announcement sparked a frenzy in the market for her collectibles.

E-commerce giant eBay reported to Front Office Sports that sales of Williams collectibles surged 968% on its platforms on August 9 — the day the all-time tennis great announced her retirement from the sport.

Specifically, Williams trading cards saw a 713% increase in sales. Searches of “Serena Williams” surged 771% on the website.

A search on the site currently yields some lucrative results: The single highest-priced card on the site is being offered at $125,000.

That may be a bit ambitious given the going rate for some of Williams’ memorabilia.

In Jan. 2022, a 2003 NetPro Serena Williams Rookie Auto card sold for close to $40,000, while a 2003 NetPro Glossy Elite Serena Williams Rookie PSA 10 sold for $27,500 in Sept. 2021.

However, given this week’s massive news, the price to own a piece of tennis history could only be on the rise.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Venus Williams waves to fans as she walks off the court after her loss to Diane Parry in the first round of the BNP Paribas Open in Indian Wells, Calif., Thursday, March 5, 2026.

Indian Wells $1M Mixed Doubles Purse Attracts Singles Stars

The tournament increased the prize money to $1 million from $370,000.

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jan 29, 2026; Melbourne, Victoria, Australia; Jessica Pegula of United States in action against Elena Rybakina of Kazakhstan in the semifinals of the women’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.

‘Insane’: Crowded Women’s Tennis Schedule Has No Easy Solution

Jessica Pegula was named chair of a player task force.
Jan 18, 2026; Melbourne, Victoria, Australia; Michael Zheng of United States in action against Sebastian Korda of United States in the first round of the men’s singles at the Australian Open at Kia Arena in Melbourne Park. Mandatory Credit:

Columbia Tennis Star Says He Claimed $150K from Australian Open

It was unclear if he could do so under NCAA rules.

Featured Today

March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.