• Loading stock data...
Sunday, February 8, 2026
    More
    Commerce

    Serena Collectibles Spike on eBay After Retirement Announcement

    • Sales of Williams collectibles surged 968% on its platforms on August 9.
    • Searches of “Serena Williams” surged 771% on the website.
    By
    Aug 11, 2022 | 04:37 pm
    UPDATED Feb 20, 2023 | 09:57 am
    Danielle Parhizkaran-USA TODAY SPORTS

    Serena Williams’ retirement announcement sparked a frenzy in the market for her collectibles.

    E-commerce giant eBay reported to Front Office Sports that sales of Williams collectibles surged 968% on its platforms on August 9 — the day the all-time tennis great announced her retirement from the sport.

    Specifically, Williams trading cards saw a 713% increase in sales. Searches of “Serena Williams” surged 771% on the website.

    A search on the site currently yields some lucrative results: The single highest-priced card on the site is being offered at $125,000.

    That may be a bit ambitious given the going rate for some of Williams’ memorabilia.

    In Jan. 2022, a 2003 NetPro Serena Williams Rookie Auto card sold for close to $40,000, while a 2003 NetPro Glossy Elite Serena Williams Rookie PSA 10 sold for $27,500 in Sept. 2021.

    However, given this week’s massive news, the price to own a piece of tennis history could only be on the rise.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Feb 01, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain and Novak Djokovic of Serbia during the trophy presentation after the final of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.
    by

    Alcaraz–Djokovic Is Most-Watched Australian Open Final Since 2017
    The 2017 men’s singles final drew 1.1 million viewers.
    Jan 18, 2026; Foxborough, MA, USA; Houston Texans defensive end Danielle Hunter (55) retrieves a fumble in the first half against the New England Patriots in an AFC Divisional Round game at Gillette Stadium.
    by

    Spotting the Football Is the ‘Hardest Problem In Sports.’ Can Hawk-Eye Solve..
    Virtual first-down measurements debuted this season.
    by

    Rybakina Defends Once-Banned Coach After Australian Open Win
    Vukov was issued a one-year suspension by the WTA in 2025.
    by

    Australian Open Attendance Boom Fuels Ambitions, Fan Frustrations
    Despite rising fan complaints, event organizers are thinking much bigger.

    Featured Today
    by

    Milan’s Olympic Village Is Built for Performance—and Partying
    Making Milan’s Olympic Village was a five-year sprint.
    February 5, 2026

    Welcome to the Prediction-Market Super Bowl
    Hundreds of millions of dollars are being traded across many platforms.
    Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
    February 3, 2026

    Private Equity Has Reached the Super Bowl
    The Patriots are one of four NFL teams with PE investment.
    University of Southern California
    January 31, 2026

    College Athletic Departments Are Wooing Recruits With Content Studios
    Schools are creating content studios to win recruits and donor dollars.

    More in Commerce
    exclusive
    by

    Mike Repole and Tom Brady’s NoBull Gets $1B Valuation
    NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
    Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
    July 12, 2025

    Baseball’s Bobbleheads Are the Center of the Collectibles Universe
    Baseball’s most important keepsake drives long lines—and big business.
    Sponsored

    20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..
    A style movement powering one of the fastest-growing brands in sports and lifestyle.
    Sponsored

    Paying a Premium: Super Bowl LX Is a Hot Ticket
    Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
    AA Mint Cards
    May 18, 2025

    Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards
    “They just want that excitement of the chase,” says a 23-year-old collector.
    March 11, 2025

    Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter
    The prominent retailer offers an uncertain outlook due to economic challenges.
    Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
    February 4, 2025

    New Orleans Home Rentals Skyrocket Around Super Bowl
    Short-term rental revenue has already reached $10.5 million.
    January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
    February 1, 2025

    The New WAGs: Sports Wives Building Business Empires
    Athletes’ wives and girlfriends are bucking stereotypes and cashing in.