Thursday, August 27, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

Serena Collectibles Spike on eBay After Retirement Announcement

  • Sales of Williams collectibles surged 968% on its platforms on August 9.
  • Searches of “Serena Williams” surged 771% on the website.
Danielle Parhizkaran-USA TODAY SPORTS

Serena Williams’ retirement announcement sparked a frenzy in the market for her collectibles.

E-commerce giant eBay reported to Front Office Sports that sales of Williams collectibles surged 968% on its platforms on August 9 — the day the all-time tennis great announced her retirement from the sport.

Specifically, Williams trading cards saw a 713% increase in sales. Searches of “Serena Williams” surged 771% on the website.

A search on the site currently yields some lucrative results: The single highest-priced card on the site is being offered at $125,000.

That may be a bit ambitious given the going rate for some of Williams’ memorabilia.

In Jan. 2022, a 2003 NetPro Serena Williams Rookie Auto card sold for close to $40,000, while a 2003 NetPro Glossy Elite Serena Williams Rookie PSA 10 sold for $27,500 in Sept. 2021.

However, given this week’s massive news, the price to own a piece of tennis history could only be on the rise.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Top Players Eliminated Early in Revamped US Open Mixed Doubles

Three pairs of doubles specialists lost on Tuesday.
Aug 17, 2026; Mason, OH, USA; A fan uses a phone to watch the doubles match between Serena Williams and Venus Williams of the United States against Marta Kostyuk of Ukraine and Peyton Stearns of the United States during the Cincinnati Open at Lindner Family Tennis Center. Mandatory Credit: Aaron Doster-Imagn Images

ESPN Using RedZone Branding for US Open Coverage

It remains unclear who will host the RedZone-style tennis coverage.

US Open ‘Almost Doubling’ Credentials for Content Creators

Nearly 100 creators will be credentialed at this year’s US Open.
podcast thumbnail mobile
Front Office Sports Today

A Conversation about Unrivaled’s $650M Valuation with Co-Founder Alex Bazzell

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.