Want more from Front Office Sports
in your search results?
Rebel LIV Golf has hired NBA legend Scottie Pippen to welcome fans to the LIV Golf Invitational in Chicago from Sep. 16-18.
The two-minute video shows the former Chicago Bull flashing his six championship rings — while extolling LIV’s team format.
“The idea of team play in golf? Now that’s a game-changer,” says Pippen. “Take it from me. Being on a team can be pretty rewarding. It’s not just you. It’s everyone — pulling together — toward the same goal.”
The video shows LIV stars like Dustin Johnson, Patrick Reed, and Pat Perez celebrating as teammates
As a member of Michael Jordan’s Bulls “dynasty,” Pippen asks if another team dynasty could arise in golf.
The 56-year-old Pippen played in LIV’s pro-am Thursday at Rich Harvest Farms near Chicago. His appearance is the last move in chief media officer Will Staeger’s celebrity marketing strategy.
It’s a classic celebrity endorsement approach by LIV, which is in talks with Fox Sports and other potential bidders for its first U.S. media rights deal.
At each event, the breakaway Saudi-backed league wants to hire a famous local athlete or celebrity as an endorser. Former Boston Red Sox slugger David Ortiz, for example, appeared in a similar video “welcoming” fans to LIV Golf Invitational in Boston from Sept. 2-4.
Superstar TNT analyst Charles Barkley played in the LIV pro-am in Bedminster, N.J. — while flirting with the idea of joining LIV as a commentator.
One of LIV’s biggest stars, Bryon DeChambeau, threw out the first pitch at a Chicago White Sox game this week.
Many retired pro athletes love playing golf. So LIV has a practically bottomless list of former pro stars it can hire for similar promotions.
With LIV heading to Trump National Golf Club Doral from Oct. 27-30, let the speculation begin on which athlete will welcome fans to Miami.
NFL legend Dan Marino? NBA legend Dwyane Wade? We’ll find out.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
