Thursday, April 23, 2026

Ronaldo, Brady Among Athletes Riding MrBeast’s YouTube Success

Jimmy Donaldson, known as MrBeast, has 334 million YouTube subscribers—and some of the world’s best athletes were featured in his latest video.

Oct 22, 2023; Tampa, Florida, USA; YouTuber Jimmy Donaldson MrBeast takes photos with fans before a game between the Atlanta Falcons and Tampa Bay Buccaneers at Raymond James Stadium.
Nathan Ray Seebeck-Imagn Images

Some of the world’s top athletes are looking to Jimmy Donaldson, known online as MrBeast, to build their social media presence, particularly on YouTube.

Donaldson—who has more than 334 million YouTube subscribers, the most on the platform—posted a video on Saturday titled “Beat Ronaldo, Win $1,000,000” featuring top sports stars across several sports: Cristiano Ronaldo, Tom Brady, Noah Lyles, Bryce Harper, and Bryson DeChambeau. The video has amassed more than 75 million views as of 2 p.m. ET on Dec. 2.

The YouTuber pitted the star athletes in exhibition competitions with non-professionals for a $100,000 prize. The prize would go to a charity if the professionals won. The non-pros, who ranged from a high school football player to TikTok star Eric Justice Befumo, known as Big Justice, were given an advantage to even the playing field. 

But as seen from the title, Ronaldo was the main attraction, and Donaldson called him “the most popular person I’ve ever had in a video.” The soccer superstar donned the jersey of Al Nassr FC, but lost a $1 million shootout to a fan named Khalid at Al-Awwal Park in Saudi Arabia. 

The 39-year-old soccer legend, who is the most-followed person on Instagram, launched his YouTube account in August and has already amassed 70 million subscribers. He posted a video with Donaldson on his account on Nov. 21 that broke 50 million views and is his second-most-watched video. He posted another video with Donaldson on Nov. 30 that showed the two facing off in a soccer exhibition and is his fifth-most-watched video with more than 21.5 million views.

Of the athletes featured in Donaldson’s video, DeChambeau has the largest YouTube following with more than 1.63 million subscribers. Lyles and Brady each have more than 200,000, while Harper does not have a personal channel. Lyles also featured MrBeast and IShowSpeed, another popular streamer, on one of his most viewed videos, while DeChambeau’s latest video was with Brady.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images
exclusive

NFL, YouTube in Advanced Talks for 5-Game Package

The deal has yet to be finalized.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.

Players Championship Kicks Off This Week—Without a Creator Classic

Last year’s influencer event at TPC Sawgrass had several viral moments.
exclusive

Netflix Already Battling Pirating of Its New Sports Podcasts

A channel got 100k+ views reposting content from The Volume’s football show.

NFL Podcaster Explains Move to Netflix

Netflix obtained video rights for Middlekauff’s NFL show, 3 & Out.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Jun 19, 2025; San Francisco, California, USA; Indiana Fever guard Caitlin Clark (22) dribbles against the Golden State Valkyries during the fourth quarter at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images

All 44 of Caitlin Clark’s Fever Games Will Be on National TV

This season marks the first of the WNBA’s new rights deal.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images
April 22, 2026

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
April 22, 2026

How the Patriots Are Stage-Managing the Vrabel-Russini Fallout

Vrabel finally gave brief and vague remarks on the scandal on Tuesday.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 22, 2026

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) is defended by Los Angeles Clippers guard Bennedict Mathurin (9) as he drives to the basket in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
April 22, 2026

Play-In Tournament Viewership up 18% in Prime Video Debut

Stephen Curry and the Warriors aided the high viewership.
April 21, 2026

French Open Limits Cameras Amid Player Privacy Complaints

The French Open starts next month.
Apr 18, 2026; Fort Worth, TX, USA; The University of Minnesota gymnastics team poses with their trophy after finishing in fourth place in the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images
April 21, 2026

ESPN Defends NCAA Gymnastics Broadcast After Minnesota Backlash

Minnesota blasted ESPN for showing its routines less than other teams.