Thursday, July 9, 2026

Rihanna Makes History With Halftime Performance

  • Rihanna is the first female billionaire to star in a Super Bowl Halftime Show.
  • She’s also the first-known pregnant person.
Rihanna makes history at Super Bowl.
Bill Streicher-USA TODAY Sports

During her Super Bowl 57 Halftime Show performance, Rihanna made history in not one but two different categories.

She’s the first female billionaire and the first known pregnant person to star in a Super Bowl Halftime Show.

Dr. Dre was the most recent billionaire performer — he was part of the group during Super Bowl 56 in Los Angeles. But Rihanna, reportedly worth $1.4 billion, is the first woman. 

Derek Jeter joins Fox.

Derek Jeter Is Joining Fox’s MLB Broadcast Team in 2023

The Captain reunites with frenemy Alex Rodriguez.
February 12, 2023

Rihanna’s wealth comes from multiple sources. In addition to her Grammy Award-Winning music career, she founded a successful makeup company called Fenty Beauty, which is now co-run by LVMH. 

In the middle of the show, Rihanna promoted the brand by touching up her makeup with Fenty powder onstage.

And during the performance, social media began to speculate whether she was sporting a baby bump underneath her bright red Loewe outfit. Shortly after, her representatives confirmed to Rolling Stone that she is, in fact, expecting.

The Halftime Show was the first to be sponsored by Apple Music, which took over from Pepsi for the first time this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.
podcast thumbnail mobile
Front Office Sports Today

Record Betting on USMNT Loss, U.S. Soccer Splits Payout, Potential LIV Golf Layoffs, Bieber headlines World Cup halftime

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Jan 17, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) drives to the basket against the Denver Nuggets during the fourth quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images

Judge Deals Blow to Rozier’s NBA Comeback Bid

Rozier was arrested in October as part of the federal gambling probe.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports
July 8, 2026

MLB Takes Another Swing at India With Cricket Star

MLB is looking to tap further into the world’s most populous country.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
July 8, 2026

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Mar 12, 2026; Toronto, Ontario, CAN; Anaheim Ducks forward Leo Carlsson (91) skates against the Toronto Maple Leafs during the third period at Scotiabank Arena. Mandatory Credit: John E. Sokolowski-Imagn Images
July 7, 2026

Ducks’ $90M Carlsson Decision Looms

The Flyers’ offer for the emerging star sets an NHL salary record.
Dec 7, 2025; Atlanta, Georgia, USA; Hall of Fame outfielder Ken Griffey Jr. takes photos during a game between the Seattle Seahawks and Atlanta Falcons in the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images
July 7, 2026

Ken Griffey Jr. Wants to Bring Black Athletes ‘Back to Baseball’

Griffey’s fourth annual Swingman Classic will take place on Friday.
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images
July 6, 2026

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
July 6, 2026

Clock Is Ticking on LIV Golf’s Search for New Investors

LIV’s U.K. event is scheduled to begin July 23.