Monday, September 14, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Rihanna Makes History With Halftime Performance

  • Rihanna is the first female billionaire to star in a Super Bowl Halftime Show.
  • She’s also the first-known pregnant person.
Rihanna makes history at Super Bowl.
Bill Streicher-USA TODAY Sports

During her Super Bowl 57 Halftime Show performance, Rihanna made history in not one but two different categories.

She’s the first female billionaire and the first known pregnant person to star in a Super Bowl Halftime Show.

Dr. Dre was the most recent billionaire performer — he was part of the group during Super Bowl 56 in Los Angeles. But Rihanna, reportedly worth $1.4 billion, is the first woman. 

Derek Jeter joins Fox.

Derek Jeter Is Joining Fox’s MLB Broadcast Team in 2023

The Captain reunites with frenemy Alex Rodriguez.
February 12, 2023

Rihanna’s wealth comes from multiple sources. In addition to her Grammy Award-Winning music career, she founded a successful makeup company called Fenty Beauty, which is now co-run by LVMH. 

In the middle of the show, Rihanna promoted the brand by touching up her makeup with Fenty powder onstage.

And during the performance, social media began to speculate whether she was sporting a baby bump underneath her bright red Loewe outfit. Shortly after, her representatives confirmed to Rolling Stone that she is, in fact, expecting.

The Halftime Show was the first to be sponsored by Apple Music, which took over from Pepsi for the first time this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 22, 2026; Cleveland, Ohio, USA; Buffalo Bills quarterback Josh Allen (17) warms up before the game between the Cleveland Browns and the Bills at Huntington Bank Field

QB Contracts and New Coaches: NFL Week 1 Storylines

The league’s season is kicking off with nine major business storylines.

49ers Win Battle of Australia Travel Plans

The Niners blew out the Rams on Thursday.
Kenny Albert Fox Sports

Kenny Albert on His Broadcasting Family, 60 Stadiums, Missing RedZone

Albert is Fox’s longest-tenured NFL play-by-play man.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with NFL RedZone Host Scott Hanson on Season 18, Ads and the ESPN Merger

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Zverev Beats Shelton as American Men’s Grand Slam Drought Continues

Zverev won the US Open for his second Grand Slam of 2026.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 9, 2026 Spain's Carlos Alcaraz fells during his quarter-final match against Ben Shelton of the U.S. REUTERS/Eduardo Munoz
September 12, 2026

No Quick Fixes Coming for US Open’s Late Nights

While Wimbledon has a curfew, the other three majors don’t want one.
September 13, 2026

Brewers, Rays Make Playoffs, Complicating MLB Labor Fight

The Brewers and Rays both have below-average payrolls.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
The Herd
Exclusive
September 12, 2026

Colin Cowherd Buys Stake in EPL’s Ipswich

Other Ipswich investors include Marques Colston and Ed Sheeran.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
September 11, 2026

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
September 11, 2026

LIV Players in Spotlight in Bankruptcy Process

Star players could serve on a key creditors committee.
Tennis - Australian Open - Melbourne, Australia, January 14, 2018. Tennis balls are pictured in front of the Australian Open logo before the tennis tournament. REUTERS/Thomas Peter
September 10, 2026

Australian Open Reaffirms Five-Set Format After CEO’s Comments

Andrew Abdo took over for Craig Tiley last month.