Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Rihanna Makes History With Halftime Performance

  • Rihanna is the first female billionaire to star in a Super Bowl Halftime Show.
  • She’s also the first-known pregnant person.
Rihanna makes history at Super Bowl.
Bill Streicher-USA TODAY Sports

During her Super Bowl 57 Halftime Show performance, Rihanna made history in not one but two different categories.

She’s the first female billionaire and the first known pregnant person to star in a Super Bowl Halftime Show.

Dr. Dre was the most recent billionaire performer — he was part of the group during Super Bowl 56 in Los Angeles. But Rihanna, reportedly worth $1.4 billion, is the first woman. 

Derek Jeter joins Fox.

Derek Jeter Is Joining Fox’s MLB Broadcast Team in 2023

The Captain reunites with frenemy Alex Rodriguez.
February 12, 2023

Rihanna’s wealth comes from multiple sources. In addition to her Grammy Award-Winning music career, she founded a successful makeup company called Fenty Beauty, which is now co-run by LVMH. 

In the middle of the show, Rihanna promoted the brand by touching up her makeup with Fenty powder onstage.

And during the performance, social media began to speculate whether she was sporting a baby bump underneath her bright red Loewe outfit. Shortly after, her representatives confirmed to Rolling Stone that she is, in fact, expecting.

The Halftime Show was the first to be sponsored by Apple Music, which took over from Pepsi for the first time this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

The NFL War Over the Tush Push Has Quietly Ended

The league gave no specific guidance on the play this offseason.
Exclusive

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

Blazers Defend Arena Pitch in Testy City Council Meeting

The city and team have publicly sparred over the Moda Center.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Crushers GC's Bryson DeChambeau holds an umbrella during the final round Action Images via Reuters/Paul Childs
July 30, 2026

LIV Delays Michigan Announcement Amid Investor Talks

Sources have told FOS that the event will be canceled.
Basketball - NBA - New York Knicks v Philadelphia 76ers - Etihad Arena, Abu Dhabi, United Arab Emirates - October 4, 2025 New York Knicks' Karl-Anthony Towns in action with Philadelphia 76ers' Adem Bona
July 30, 2026

NBA Drops Plan for Games in Middle East

The Knicks played preseason games against the Sixers in Abu Dhabi last year.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS
July 29, 2026

Storm Apologize for Owner Remarks to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026
July 29, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.