Saturday, July 25, 2026

Rihanna Makes History With Halftime Performance

  • Rihanna is the first female billionaire to star in a Super Bowl Halftime Show.
  • She’s also the first-known pregnant person.
Rihanna makes history at Super Bowl.
Bill Streicher-USA TODAY Sports

During her Super Bowl 57 Halftime Show performance, Rihanna made history in not one but two different categories.

She’s the first female billionaire and the first known pregnant person to star in a Super Bowl Halftime Show.

Dr. Dre was the most recent billionaire performer — he was part of the group during Super Bowl 56 in Los Angeles. But Rihanna, reportedly worth $1.4 billion, is the first woman. 

Derek Jeter joins Fox.

Derek Jeter Is Joining Fox’s MLB Broadcast Team in 2023

The Captain reunites with frenemy Alex Rodriguez.
February 12, 2023

Rihanna’s wealth comes from multiple sources. In addition to her Grammy Award-Winning music career, she founded a successful makeup company called Fenty Beauty, which is now co-run by LVMH. 

In the middle of the show, Rihanna promoted the brand by touching up her makeup with Fenty powder onstage.

And during the performance, social media began to speculate whether she was sporting a baby bump underneath her bright red Loewe outfit. Shortly after, her representatives confirmed to Rolling Stone that she is, in fact, expecting.

The Halftime Show was the first to be sponsored by Apple Music, which took over from Pepsi for the first time this year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Men BMX Park Final, X Games

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 24, 2026

LeBron James to Sign With 76ers

James will join the fourth team of his NBA career.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 24, 2026

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.
Jul 9, 2026; Phoenix, Arizona, USA; Indiana Fever guard Sophie Cunningham (8) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Sophie Cunningham’s Unlikely Path to WNBA Stardom

The reserve guard has become one of the WNBA’s most famous players.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 23, 2026

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.