• Loading stock data...
Wednesday, January 22, 2025

RedBird Sells Stake in NFLPA, MLBPA Venture at $600M Profit

  • RedBird Capital Partners is selling its stake in OneTeam.
  • It founded the venture in 2019 with the NFLPA and MLBPA.
RedBird-Capital-Partners
John David Mercer-USA TODAY Sports

A joint venture between the NFL and MLB players is bidding adieu to its original private equity partner and welcoming three more.

RedBird Capital Partners is selling its 40% stake in OneTeam, a business that handles the intellectual property rights of the MLBPA and NFLPA.

  • HPS Investment Partners, Atlantic Park Strategic Capital Fund, and Morgan Stanley Tactical Value are buying RedBird’s stake.
  • The deal reportedly values OneTeam at around $1.9 billion
  • OneTeam was formed in 2019 by RedBird, the NFLPA, and MLBPA. Latham & Watkins advised the NFLPA on the original formation of the company and on the most recent sale.

RedBird exits with an estimated $600 million in profits – a return of more than 500%.

Growing Team

In addition to MLB and the NFL, OneTeam has expanded to represent the players’ associations of MLS, the WNBA, the NWSL, the U.S. Women’s National Team, U.S. Rugby, the League of Legends Championship Series, and college athletes. 

In all, it represents over 10,000 players.

The MLBPA added more than 5,000 players to its rolls with the addition of MLB’s minor league players this week.

“We have generated hundreds of millions of dollars for athletes across football, baseball, basketball, soccer, rugby, and more,” said Malaika Underwood, OneTeam interim CEO.

OneTeam’s EBITDA is reportedly around $200 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFLPA exec director Lloyd Howell
exclusive

NFLPA Investigating Own Role in OneTeam Amid Corruption Allegations

Employees were told about the investigation in a letter obtained by FOS.
Don Garber

NASL Trial Could Get in Underbelly of American Soccer

NASL alleges an illegal conspiracy between MLS and U.S. Soccer.
Brent Rooker

A’s Keep Shelling Out Cash With Payroll Grievance Looming

They’ve never had a payroll eclipse $100 million but might have to.
NWSL Logo

$110 Million Denver NWSL Expansion Fee Shows Speed of Women’s Sports Explosion

Colorado beat out Cleveland and Cincinnati, which was backed by Caitlin Clark.

Featured Today

Amateurism Dilemma on Full Display at the College Football Playoff

The sport has never looked or operated more like a pro league.
January 19, 2025

Unrivaled’s Impeccable Timing Pressures WNBA to Give Players More

The league could “blow the lid off” the business of women’s sports.
Notre Dame Fighting Irish quarterback Riley Leonard and running back Jeremiah Love celebrate a touchdown during the first half of a game against the Indiana Hoosiers in the first round of the College Football Playoff.
January 17, 2025

Notre Dame Found a Title-Worthy NIL Formula. Now It Has to Pivot

Its title run was buoyed by a collective that no longer exists.
Jan 17, 2025; Miami, FL, USA; Dearica Hamby (5) of the Vinyl reaches for the ball as Azura Stevens (23) of the Rose follows on the play during the second half of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena.
January 17, 2025

Inside Unrivaled’s Explosive Opening Night

The 3-on-3 league went big for its season opener in Miami.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.