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Tuesday, February 17, 2026

The Recruiting Revolution

https://youtu.be/DdEY5EnR1KA

Recruiting has become a digital arms race. Whether schools are helping athletes build their brands or wowing them with flashy graphics, social media is playing a major role in today’s recruiting process. In this webinar, the following pros will walk you through best practices when it comes to strategy, creation, and execution.

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What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.

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Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
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The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
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Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
February 11, 2026

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
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Netflix Leans Further Into Spectacle Fights With Rousey-Carano

The fight will run in partnership with Jake Paul’s MVP Promotions.
February 16, 2026

NBA All-Star Ratings Way Up After Jump to NBC

Preliminary ratings show the All-Star Game was the league’s most-watched in years.
February 17, 2026

CBS Sports Parent Gets 7 Days to Make ‘Best and Final’ Offer..

A seven-day negotiating period shows a new level of openness.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
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‘Have to Pinch Myself’: Chris Berman Marvels at ESPN Getting Super Bowl

Expect Berman to be pivotal in ESPN’s 2027 Super Bowl broadcast.
February 12, 2026

NBC’s Winter Olympics TV Viewership Up 93% Through 5 Days

Viewership nearly doubles compared to the 2022 Winter Olympics.
exclusive
February 12, 2026

YouTube Pirating of Netflix’s Sports Podcasts Has Already Begun

A channel got 100k+ views reposting content from The Volume’s football show.
ESPN images
February 11, 2026

Disney Theme Parks, ManningCast, KidsCast: ESPN Super Bowl Plan Starts Now

ESPN installed a countdown clock at its Bristol campus.