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Thursday, December 26, 2024

Record Ticket Sales to 2023 WNBA Finals With Potential For Even More

  • The series is already the best-selling WNBA Finals ever for StubHub.
  • However, ticket aggregator TicketIQ says list prices have been down since the start of the series.
Las Vegas Aces guard Kelsey Plum is defended by New York Liberty guard Courtney Vandersloot in the second quarter during game three of the 2023 WNBA Finals at Barclays Center.
Wendell Cruz-USA TODAY Sports

The 2023 WNBA Finals has been one of the most in-demand tickets in the league’s history — and it could have been even more so with a closer series.

Wednesday’s Game 4 between the Las Vegas Aces and New York Liberty is tracking as a top-four best-selling WNBA game — regular season or playoffs — of all-time, according to data provided to Front Office Sports by secondary ticket seller StubHub. In order, Games 3, 1, and 2 of the series attracted the highest WNBA sales in the company’s history.

Vivid Seats data characterizes Game 4 as the second-best-selling Liberty home game since at least 2015, with an average sold price of $118; it trails only Sunday’s Game 3 ($153). The company adds that fans are traveling over 220 miles, on average, for Game 4.

The series as a whole — driven by the superteam nature of both squads — is already the best-selling WNBA Finals ever for StubHub, with the company reporting that sales are up 185% over the 2022 Finals between the Aces and Connecticut Sun, which was the previous record holder.

The Liberty themselves reported that, with 17,143 spectators in attendance, Sunday’s 87-73 win over the Aces brought in more ticket revenue than any single game in WNBA history. 

However, Wednesday’s contest could have been even more of a draw had New York pulled out a win or two in Las Vegas. 

Ticket aggregator TicketIQ reports to FOS that the get-in price ($53) and the average list price ($173) are down 43% and 41%, respectively, since the start of the series. The most expensive tickets are listed at $4,993 for courtside seats, down from over $6,000 at the start of the series.

The company, which tracks ticket prices and availability across the marketplace, says there are still a handful of primary tickets and just over 1,000 available on the secondary market. 

That said, the prices could skyrocket again if the Liberty can pull out a win and send the series back to Vegas for a decisive Game 5 on Friday.

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