• Loading stock data...
Saturday, July 19, 2025

Rams Move War Room to Malibu Beach House

  • Eagles now selling naming rights to their NFL Draft war room.
  • Movie star Rebel Wilson pitches Rams’ MTV-style beach house.
Los Angeles Rams/Design: Alex Brooks

Arguably no sports league is better at marketing than the NFL. 

Here’s proof: With the Rocket Mortgage Draft House, the Los Angeles Rams are showing how to create and monetize an asset out of thin air.

When the Rams go on the clock at Friday’s NFL Draft, there’ll be as much buzz about their Malibu war room as the players they’re picking. Los Angeles didn’t have a first-round pick. 

Yes, they had to pay for the 9,000 square-foot villa, but the unique idea has attracted sponsors like Rocket Mortgage and Postmates. Movie star Rebel Wilson starred in a funny promotional video that’s been viewed nearly 2 million times.

LA’s Draft House was the brainchild of Lexi vonderLieth, the Rams’ vice president of partnership marketing. During last year’s “virtual” draft she noticed the buzz around Arizona Cardinals coach Kliff Kingsbury’s palatial pad

The Rams scouted houses all over L.A. before settling on Malibu. Rocket Mortgage has activated its own $12,000 sweepstakes around the house. 

And the idea’s catching on. The Philadelphia Eagles sold naming rights to their draft room to LifeBrand this week. Franchises inside and outside the NFL are asking the Rams how to sell similar locations to sponsors. 

“It’s been great for us on the partnership side,” said vonderLeith. “We feel like we’ve gotten this asset everybody’s really excited about.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 7, 2024; Las Vegas, NV, USA; Calais Campbell (middle) receives the NFLPA Alan Page Community Award from executive director Lloyd Howell (left) and president) JC Tretter (right) at the NFLPA Press Conference at the Mandalay Bay Convention Center prior to Super Bowl LVIII.

What Comes Next After NFLPA Chief’s Sudden Resignation?

Howell quit on his own accord; he was not forced out.

New NFLPA Head Will Face Multibillion-Dollar Decisions

The next NFLPA leader will wrestle with a series of pressing issues.
Lloyd Howell

Scandal-Ridden NFLPA Chief Lloyd Howell Quits

The union executive director stepped down late Thursday night.

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.