Friday, October 9, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The PWHL Badly Wants Parity. At What Cost?

The expansion draft has turned new franchises in Seattle and Vancouver into instant title contenders. 

Hilary Knight
Dan Hamilton-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The PWHL’s first-ever expansion draft concluded on Monday, and the results were eye-opening.

Vancouver and Seattle, the seventh and eighth teams added to the league, came away from the draft looking like instant title contenders thanks to draft rules that prioritized competitive balance above all else. For a startup league entering its third season, parity is being touted as key.

“You want to make sure it’s going to survive across all markets,” Vancouver general manager Cara Gardner Morey told Front Office Sports. “You don’t want early on some markets failing.” 

Boston, Minnesota, and the Canadian markets have an advantage as hotbeds for girls’ hockey, Gardner Morey said.

“To me, Seattle is a market where there is not as much girls hockey, so it might not be as popular,” Gardner Morey said. “You want them to succeed. That’s how the game is going to grow and the league is going to thrive.” 

The PWHL currently operates under a single-entity ownership model with billionaire sports owner, Mark Walter—who also co-owns the Los Angeles Dodgers—serving as the primary financial backer. Most pro major North American leagues, including the big four men’s leagues and WNBA, have individual owners, though MLS and the NWSL are single entities.

Adding to the league’s vested interest in Seattle and Vancouver’s success is the attendance from the Takeover Tour earlier this year which tested cities without franchises. Nearly 20,000 fans attended the game played in Vancouver while 12,608 showed up in Seattle—outstripping many of the league’s current markets. 

In 2024–25 the PWHL played its second season with six teams: the Minnesota Frost, Boston Fleet, Montreal Victoire, New York Sirens, Ottawa Charge, and the Toronto Sceptres. Each of the existing franchises lost four players to expansion, which included the draft itself and the brief signing window that occurred from June 4 to June 8. 

Expansion draft rules allowed teams to protect three players outright and then a fourth once they had given up two players, whether through the signing window or the draft. 

Seattle and Vancouver—which do not have team names yet—acquired five of the six last year’s first-round draft picks and nine Olympians between the expansion draft and the pre-draft signing window, leaving fans of the original six displeased. CBC, which broadcasts PWHL games in Canada, even ran a video titled “Did the PWHL expansion draft go too far?” 

New York, last place in each of the last two years, lost its second leading scorer, Alex Carpenter and starting goalie, Corinne Schroeder to Seattle during the signing period, for example.

While a bleak situation in New York appears to have become even more dire, the expansion draft also stands to threaten a budding dynasty in Minnesota. Between the draft and signing window, Vancouver added four of the Frost’s top eight in points from last year.

Seattle meanwhile will be anchored by three of the top 15 goal scorers from last season in Olympic gold medalist Hilary Knight, Carpenter, and Jessie Eldridge. But Seattle GM Meghan Turner emphasized strong offense alone won’t help them compete with the Frost. Instead, it’s her goal to replicate Minnesota’s depth. 

“I’m from the greater Boston area,” Turner told FOS. “I’ve been a Patriots fan my whole life, so I know a thing or two about we’ll say dynasties and powerhouse sports. I know people love beating those teams. Minnesota has built an incredible organization as evidenced by their two Walter Cup championships.” 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.

WNBA Semifinals Open With 1.15M Viewers, Up 10%

NBC aired its first WNBA playoff game in more than two decades.

Coco Gauff Says Racist Abuse Has Been ‘Draining’ at China Open

Gauff pulled out of the Wuhan Open after the match.

Judge Orders ICE to Release College Basketball Player

The government has 24 hours to appeal the ruling.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Action Images/Peter Cziborra

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.

MLB’s Next 5 Years: Realignment, Expansion, and 154 Games?

The latest schedule proposal adds to major changes on the way.
Sep 27, 2026; Rio De Janeiro, BRA; (Editors Notes: Caption Correction) A view of the NFL logo and the Baltimore Ravens and Dallas Cowboys during the game at Maracana Stadium.
October 8, 2026

NFL Urges Supreme Court to Hear Prediction-Markets Case

“It is critical for the Court to act as soon as possible,” a league source says.
Jul 24, 2026; Boston, Massachusetts, USA; An official MLB baseball with a Toronto Blue Jays logo sits on the grass before a game against the Boston Red Sox at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images
October 8, 2026

MLB Owners Propose 154-Game Season, Expanded Playoffs

The proposal also includes a weekly off day.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 25, 2026; Bronx, New York, USA; New York Yankees manager Aaron Boone (17) walks back to the dugout after making a pitching change during the third inning against the Baltimore Orioles at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images
October 8, 2026

Yankees Exit Leaves Questions Heading Into Likely Lockout

Aaron Judge calls for the club to be “all in” for 2027.
October 7, 2026

Why Are NFL Penalty Flags Flying? It’s Complicated

Dead-ball penalties are a major factor.
Oct 4, 2026; Los Angeles, California, USA; Atlanta Braves pitcher Didier Fuentes (72) throws during the sixth inning against the Los Angeles Dodgers in game two of the NLDS for the 2026 MLB Playoffs at Uniqlo Field at Dodger Stadium.
October 7, 2026

MLB Division Series Extends Postseason Ratings Streak

Fox Sports and TNT Sports saw initial viewership lifts in the Division Series.
Sep 27, 2026; Santa Clara, California, USA; San Francisco 49ers fullback Kyle Juszczyk (44) before the game against the Arizona Cardinals at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
October 7, 2026

Kyle Juszczyk Wins Chugging Celebration Appeal, League Adjusts Policy

Juszczyk had received two fines of $14,926 each.