• Loading stock data...
Tuesday, October 21, 2025

Puma Strides to Record Sales With Help From Footwear

  • Puma reported an 18.9% increase in full-year revenue.
  • For the fourth quarter, footwear sales jumped 53.3%.
Puma headquarters in Herzogenaurach, Germany
PUMA

Footwear continues to be a high point for Puma as it reported record annual sales for 2022.

The athletic apparel and footwear brand reported an 18.9% increase in revenue for the full year to $8.98 billion and a 21.1% year-over-year increase in fourth-quarter revenue to $2.33 billion.

For the three months ending Dec. 31, 2022, sales in footwear jumped 53.3%, while sales in apparel and accessories fell 1.6%. Net earnings dropped 82% in the quarter.

During the year, Puma extended its deal with AC Milan and became the official naming partner of the club’s performance center for “future talents” and its women’s team, called the “Puma House of Football.”

The company also became the official match ball provider of Serie A, starting with the 2022-23 season. 

Puma aims to become a “premium sports brand” in the U.S. by selling more higher-priced soccer, basketball, and running sportswear, according to CEO Arne Freundt.

One of Puma’s eight strategic priorities continues to be “re-entry into basketball to improve our position in North America.” 

Last year, Puma launched the first signature shoe for a female athlete in over a decade with WNBA player Breanna Stewart. 

Sales in the Americas region for the fourth quarter jumped 29% year-over-year. Sales increased 26.1% in the EMEA region and 1.6% in the Asia/Pacific region.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UEFA Delays Overseas Matches Ruling As LaLiga Miami Game Looms

Barcelona-Villarreal is scheduled for late December at Hard Rock Stadium.

Barcelona, AC Milan Abroad? Fan Groups Reject Travel Plans

Supporter groups warn of a “Pandora’s box” if overseas games happen.
Puma headquarters in Herzogenaurach, Germany

Puma Up for Grabs As Largest Shareholder Considers Exit

Reports say the company could be up for sale. Experts aren’t surprised.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.