• Loading stock data...
Thursday, November 6, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Puma Reports $2.2B in Revenue Despite Production Issues

  • Puma raised its forecast for the rest of the year following its latest earnings report.
  • The sportswear and shoe company expects full-year sales to increase by 25%, compared to a previous target of 20%.
puma_logo_on_building
Puma/Design: Alex Brooks

Puma raised its forecast for the rest of the year on Wednesday following its third-quarter earnings report.

The German sportswear and shoe manufacturer increased sales by 20%, bringing quarterly revenue to $2.2 billion. Net income reached $167 million in the quarter, up from $132 million a year prior.

The company expects full-year sales to jump by 25% in 2021, compared to a previous target of 20%.

Puma has increasingly leaned on athlete partnerships in search of global visibility.

  • In 2020, the company signed Brazilian soccer superstar Neymar Jr. to a long-term contract worth around $30 million annually after he parted ways with Nike following allegations of sexual assault.
  • The same year, the company signed NBA guard LaMelo Ball to a deal reportedly worth $100 million.
  • In August, USMNT captain and Chelsea winger Christian Pulisic left Nike for Puma.

Puma’s strong results come despite some logistical setbacks.

The company saw production factories in Vietnam shut down due to COVID-19 outbreaks and faced a difficult market in China because of consumer backlash against Western brands.

Still, Puma has generated $5.8 billion in revenue for the first nine months of 2021 — a 39% increase year-over-year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rozier’s Lawyer Says Missed 2023 Games Cost Him Shoe Money

Rozier had a Puma deal through the end of the 2022–23 season.
Puma headquarters in Herzogenaurach, Germany

Puma Up for Grabs As Largest Shareholder Considers Exit

Reports say the company could be up for sale. Experts aren’t surprised.
PSG

PSG in Champions League Final After Shedding Nine-Figure Superstar Salaries

PSG previously tried to win with a trio of Neymar, Messi, and Mbappé. 

Neymar’s Saudi Stint Is Over: 1 Goal, 7 Games, More Than $200..

He tore his ACL and injured his hamstring while on Al Hilal.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.