Saturday, May 30, 2026

Puma Reports $2.2B in Revenue Despite Production Issues

  • Puma raised its forecast for the rest of the year following its latest earnings report.
  • The sportswear and shoe company expects full-year sales to increase by 25%, compared to a previous target of 20%.
puma_logo_on_building
Puma/Design: Alex Brooks

Puma raised its forecast for the rest of the year on Wednesday following its third-quarter earnings report.

The German sportswear and shoe manufacturer increased sales by 20%, bringing quarterly revenue to $2.2 billion. Net income reached $167 million in the quarter, up from $132 million a year prior.

The company expects full-year sales to jump by 25% in 2021, compared to a previous target of 20%.

Puma has increasingly leaned on athlete partnerships in search of global visibility.

  • In 2020, the company signed Brazilian soccer superstar Neymar Jr. to a long-term contract worth around $30 million annually after he parted ways with Nike following allegations of sexual assault.
  • The same year, the company signed NBA guard LaMelo Ball to a deal reportedly worth $100 million.
  • In August, USMNT captain and Chelsea winger Christian Pulisic left Nike for Puma.

Puma’s strong results come despite some logistical setbacks.

The company saw production factories in Vietnam shut down due to COVID-19 outbreaks and faced a difficult market in China because of consumer backlash against Western brands.

Still, Puma has generated $5.8 billion in revenue for the first nine months of 2021 — a 39% increase year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Puma Denies Its Carbon-Plated Shoes Cause Injuries After Lawsuit

The company pushed back on claims that its shoes increased injury risk.

Star Runner Says ‘Defective’ Puma Shoes Ruined Her Career

A series of foot surgeries prematurely ended her career.
Feb 12, 2026; Los Angeles, California, USA; A Nike All Star 2026 display at Nike The Grove.

Sportswear Companies Big Winners of Trump’s Tariff Loss

The justices said the tariffs exceed the president’s “legitimate reach.”
Puma store

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
Lululemon

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled.