• Loading stock data...
Wednesday, December 11, 2024
    More
    Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now
    Podcast

    The Company That’s Selling Inspiration

    • Ironman is renowned for their extreme tests of endurance — including a triathlon that challenges contestants to swim 2.4 miles, bike 112 miles, and run a marathon in one day.
    • Ironman Group CEO Scott DeRue joins ‘Front Office Sports Today’ to share his vision on the future of the company.
    By
    Feb 22, 2024 | 03:26 am
    Margaret Kispert – USA Today

    Ironman has been synonymous with triathlons and other extreme sports for decades. Now the company is working to tap into that legacy to inspire a new generation of athletes who want to swim 2.4 miles, bike 112 miles, and run a marathon in one day. We spoke with Scott DeRue, Ironman Group’s new CEO, on his vision for the company.

    Plus, the Arizona Diamondbacks are floating relocation if they can’t secure taxpayer money, Fubo is suing to block the combined sports streaming venture from ESPN, Fox, and Warner Bros. Discovery, and Amazon is paying $120 million to stream a single game.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Notre Dame
    by

    College Football Playoff on Campuses Sends Ticket, Travel Prices Soaring
    Postseason games are coming to South Bend, State College, Austin, and Columbus.
    Sep 13, 2024; Bolingbrook, Illinois, USA; (Editors Notes: Caption Correction) Bryson DeChambeau of the Crushers GC and Brooks Koepka of the Smash GC shake hands after the first round of the LIV Golf Chicago tournament at Bolingbrook Golf Club.
    by

    DeChambeau, Koepka Hope Showdown Helps Unite LIV–PGA Tour
    The golfers will compete against Rory McIlroy and Scottie Scheffler.
    Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.
    by

    Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google
    The Yankees and Dodgers were among the top trending sports team searches in 2024.
    by

    More to A’s Offseason Spending Plans Than Meets the Eye
    Revenue-sharing guidelines are helping fuel the increased spending.

    Featured Today

    Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
    by

    ‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern
    A season after Jontay Porter, the biggest risk may not be players.
    Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
    opinion
    December 7, 2024

    College Football’s Billionaire Backer Era Begins
    Is this the new normal in CFB recruiting?
    LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
    December 6, 2024

    With or Without Messi, Major League Soccer Is Barreling Into the Future
    After the Cup final, the league looks to accelerate its growth.
    Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
    December 2, 2024

    FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World
    Resentment and frustration over expanded schedules is nearing a breaking point.

    More in Uncategorized
    Sponsored

    High Prices for High-Drama College Football Conference Championships
    CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
    Sponsored

    Football’s Thanksgiving Day Ticket Feast
    Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
    Lane Kiffin
    December 4, 2024

    College Football Devolves Into Sniping As Playoff Bracket Nears
    From Lane Kiffin to Jim Phillips, no one is holding back.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    November 20, 2024

    Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him
    The Colorado coach says “I’ve got a kickstand down” in Boulder.
    Linda McMahon salutes Trump at the RNC
    November 19, 2024

    Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..
    McMahon would have significant influence over women’s college sports. 
    Sponsored

    Star Power Sells: Mahomes-Allen Showdown, NBA Cup
    NFL and NBA purchase prices continue to climb as marquee matchups and star-powered appearances dominate the spotlight this week.
    Sponsored

    World Series Delivers High-Demand Marquee Matchup
    The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.