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Saturday, May 18, 2024

The Company That’s Selling Inspiration

  • Ironman is renowned for their extreme tests of endurance — including a triathlon that challenges contestants to swim 2.4 miles, bike 112 miles, and run a marathon in one day.
  • Ironman Group CEO Scott DeRue joins 'Front Office Sports Today' to share his vision on the future of the company.
Margaret Kispert – USA Today

Ironman has been synonymous with triathlons and other extreme sports for decades. Now the company is working to tap into that legacy to inspire a new generation of athletes who want to swim 2.4 miles, bike 112 miles, and run a marathon in one day. We spoke with Scott DeRue, Ironman Group’s new CEO, on his vision for the company.

Plus, the Arizona Diamondbacks are floating relocation if they can’t secure taxpayer money, Fubo is suing to block the combined sports streaming venture from ESPN, Fox, and Warner Bros. Discovery, and Amazon is paying $120 million to stream a single game.

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