• Loading stock data...
Friday, July 26, 2024
    More
    Join us this September for Tuned In Request to Attend
    Podcast

    The Company That’s Selling Inspiration

    By
    PUBLISHED February 22, 2024 | 03:26 am
    • Ironman is renowned for their extreme tests of endurance — including a triathlon that challenges contestants to swim 2.4 miles, bike 112 miles, and run a marathon in one day.
    • Ironman Group CEO Scott DeRue joins 'Front Office Sports Today' to share his vision on the future of the company.
    Margaret Kispert – USA Today

    Ironman has been synonymous with triathlons and other extreme sports for decades. Now the company is working to tap into that legacy to inspire a new generation of athletes who want to swim 2.4 miles, bike 112 miles, and run a marathon in one day. We spoke with Scott DeRue, Ironman Group’s new CEO, on his vision for the company.

    Plus, the Arizona Diamondbacks are floating relocation if they can’t secure taxpayer money, Fubo is suing to block the combined sports streaming venture from ESPN, Fox, and Warner Bros. Discovery, and Amazon is paying $120 million to stream a single game.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Landmark Settlement Proposal Filed in House v. NCAA Case
    The NCAA is one step closer to allowing schools to pay their players.
    by

    Fanatics Denies Reports of Revenue Decline, Rubin Sell-Off
    Fanatics has had a challenging week of reports about the health of its business.
    by

    Is Red Bull’s Dynasty in Danger?
    Max Verstappen and Red Bull are no longer in complete control.
    by

    AC Milan CEO: U.S. Investment Is ‘Professionalizing’ Euro Soccer
    The club is playing friendlies in American sports venues.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    Olympics Open: What Athletes Can Do With 15 Minutes of Fame

    0:00

    Featured Today

    Teahupo'o Tahiti Surfing
    by

    Olympic Surfing Crashes on Tahiti Like a Wave
    For Teahupo‘o’s locals, the Olympics are a mixed blessing.
    July 24, 2024

    The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success
    Growing fandom and a long wait have already reaped dividends for EA.
    July 22, 2024

    The FTC Noncompete Ruling Could Change MMA As We Know It
    Fighters could see their options—and earnings—grow.
    July 21, 2024

    O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border
    ‘It’s open-season for match-fixing up there.’

    More in Uncategorized
    by and

    NFL’s Push for 18-Game Season Gains Traction, but Players Have Demands
    Star players are calling for a second bye week, too.
    Sponsored

    MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI
    Chris Schlosser discusses MLS’s growth and digital transformation.
    Sponsored

    How Sportradar and the NBA are Partnering to Fuel Fan Engagement
    How Sportradar and the NBA are utilizing data to enhance fan engagement
    Sponsored

    TopSpin 2K25 Brings the Legends of Tennis to Your Living Room
    2K sports is reviving a classic with TopSpin 2K25.
    Oakland-A's
    April 25, 2023

    Oakland A’s Could Share Stadium with Triple-A Team
    The Oakland A’s could be searching for a place to play.
    Titans stadium.
    April 19, 2023

    Titans’ Historic New $2.1B Stadium One Step Closer to Reality
    About $1.26B in public money would go toward the new stadium.
    Crypto-markets-sports-sponsorship
    May 20, 2022

    Crypto Crash Impact on Sports Sponsorships
    Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
    Insights-Wearables-Consumers
    March 11, 2022

    The Evolution of Consumer Wearables
    The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.