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    Front Office Sports Today

    How Sports Drinks Have Evolved With Sports Media

    • Sports drinks have long affiliated themselves with professional athletes to grow their brands.
    • BodyArmor CMO Tom Gargiulo joins the show to discuss how he approaches the shifting performance-drink market.
    By
    Jun 07, 2024 | 03:30 am
    UPDATED Jun 14, 2024 | 06:31 pm
    Anne-Marie Sorvin-USA TODAY Sports

    Sports drinks have long been closely allied with sports, but as media has changed to help athletes grow their personal brands, sports drink brands have adjusted.  BodyArmor CMO Tom Gargiulo joins the show to discuss how he approaches the shifting performance-drink market.

    Plus, two finals broadcasts will break barriers, the NHL is looking for its Drive to Survive moment, and we explore the state of golf one year after the announced deal between the PGA Tour and Saudi Arabia.

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