Future of Sports: Future of Sports: The New Ownership Class
About The Event
Suddenly, the must-have for wealthy athletes, actors, and other celebrities is a stake in a sports team. What does this new class of part-owners bring to the table that’s different?
Hear from executives on both sides of the equation as we explore the new playbook for sports ownership.
Agenda
Stars in the Owner’s Box
Many say Magic Johnson set the precedent for major athletes investing in sports. Now other athletes (LeBron James, David Beckham, Tom Brady, Kevin Durant), along with Hollywood elite (Ryan Reynolds, Justin Timberlake), are following suit. This session will look at the increased trend of famous names investing in teams and leagues and the impact they’ve had on those organizations.
Betting on Women’s Sports
Over the past several years, women’s sports have become the hottest investment area for new owners. Look no further than Angel City FC, which built a board filled with the sports and entertainment industry’s most successful names before Bob Iger and Willow Bay bought the team outright. What has motivated this long-overdue support? And what does the future hold for this booming sector of the business?
Funding the Foundation of Upstart Leagues
A defining trend of the past few years is the rise of upstart leagues. New leagues like LOVB, SailGP, PLL, and the PFL have garnered the attention of sports enthusiasts and investors alike. This panel will take a look at the investment strategies behind these emerging leagues, and what it takes to build a successful brand.