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Wednesday, December 4, 2024

How ESPN Broadcasts the Most Unpredictable Tournament in Sports

  • Broadcasting a tournament that can change narratives and travel schedules at the drop of a hat is a challenge for ESPN.
  • Sara Gaiero, ESPN’s VP of production, joins ‘Front Office Sports Today’ to discuss the logistics of March Madness.
Robert Deutsch-USA TODAY Sports

March Madness broadcasting rights are highly coveted, but the networks that hold them are signing up for chaos: They have to change plans, narratives and travel schedules with every big upset. ESPN’s VP of production Sara Gaiero joins the podcast to discuss how she prepares for the unknown.

Plus, Transfer Portal Monday provides an unwelcome distraction from Selection Sunday, billions in legal bets are expected on March Madness, and calmer days may be on the horizon for Sports Illustrated.

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