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Tuesday, April 1, 2025
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    Front Office Sports Today

    Does Anyone Care About the NBA Cup?

    • NBA ratings have been shockingly low this season.
    • The NBA Cup could provide the league some much-needed momentum in viewership.
    By
    Nov 19, 2024 | 03:09 am
    UPDATED Jan 14, 2025 | 07:51 pm
    May 5, 2024; Cleveland, Ohio, USA; Cleveland Cavaliers guard Donovan Mitchell (45) celebrates with guard Darius Garland (10) after Garland hit a three point basket during the second half against the Orlando Magic in game seven of the first round for the 2024 NBA playoffs at Rocket Mortgage FieldHouse.
    Ken Blaze-Imagn Images

    NBA ratings have been low this season, but there is a moment of respite coming: The 15–0 Cavaliers take on the reigning champion Celtics in arguably the biggest 2024 Emirates NBA Cup game to date. It will be a litmus test for the tournament’s gravitas in terms of TV viewership, says writer Front Office Sports reporter Colin Salao, who joins the show to discuss.

    Plus, the Lions are Super Bowl favorites for the first time. We hear from cornerback Kerby Joseph on the team’s season so far and how it is navigating the NFC North, the toughest division in football.

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