• Loading stock data...
Wednesday, April 23, 2025

Can the NBA Cup Help Revive Lagging Viewership?

  • The NBA Emirates Cup makes its return amidst a slump in NBA viewership numbers.
  • Former NBA executive Scott Perry discusses how the tournament came to be and if the league can build off of last year’s momentum.
Los Angeles Lakers forward LeBron James (23) looks on against the Golden State Warriors in the first quarter during a preseason game at T-Mobile Arena.
Candice Ward-Imagn Images

The second edition of the NBA’s in-season tournament begins Tuesday, now branded as the NBA Emirates Cup. We sit down with longtime league executive Scott Perry to discuss the process of the tournament coming together and how the NBA can continue building on last year’s major success.

Plus, we discuss how SMU’s move to the ACC has been wildly profitable, Jerry Jones’s comments about Mike McCarthy, and we hear the story of a boxing promoter turned baseball executive.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Anthony Edwards

Anthony Edwards Increases Fine Lead With ‘Bigger Than Yours’ Taunt

The Timberwolves star has led the NBA in fine money this year. 

NBA Playoffs Deliver Most-Watched Opening Weekend in 25 Years

It was the most-watched opening weekend on ESPN platforms.

Adam Silver Floated 10-Minute Quarters. NBA Players Said No

NBA players gave mixed thoughts on the high volume of three-point shots.
Nico Harrison

Nico Harrison Says Luka Trade Backlash Surprised Him

The Mavericks GM spoke about the trade—in front of cameras—Monday.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.

How the Chiefs Are Prepping for Year 2 of Taylor Swift Mania

The pop star is expected to attend more games this season.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive
December 9, 2022

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.