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    Front Office Sports Today

    Can the NBA Cup Help Revive Lagging Viewership?

    • The NBA Emirates Cup makes its return amidst a slump in NBA viewership numbers.
    • Former NBA executive Scott Perry discusses how the tournament came to be and if the league can build off of last year’s momentum.
    By
    Nov 12, 2024 | 03:45 am
    UPDATED Nov 12, 2024 | 01:54 pm
    Los Angeles Lakers forward LeBron James (23) looks on against the Golden State Warriors in the first quarter during a preseason game at T-Mobile Arena.
    Candice Ward-Imagn Images

    The second edition of the NBA’s in-season tournament begins Tuesday, now branded as the NBA Emirates Cup. We sit down with longtime league executive Scott Perry to discuss the process of the tournament coming together and how the NBA can continue building on last year’s major success.

    Plus, we discuss how SMU’s move to the ACC has been wildly profitable, Jerry Jones’s comments about Mike McCarthy, and we hear the story of a boxing promoter turned baseball executive.

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