• Loading stock data...
Sunday, January 12, 2025
    More
    Media

    Pickleball Picks Up Two New TV Deals From CBS and ESPN

    • APP announces deals for 20 hours of combined coverage this year.
    • Pickleball is America’s fastest-growing sport.
    By
    Jan 23, 2023 | 12:56 pm
    UPDATED Apr 15, 2024 | 04:42 pm
    Andy Abeyta/ USA TODAY NETWORK

    America’s fastest-growing sport has upped its television presence. 

    The Association of Pickleball Professionals announced TV deals with CBS and ESPN for the APP Tour on Monday.

    Terms were not disclosed, but APP stated the twin deals guarantee a combined 20 hours of TV coverage for its tour events this year across CBS Sports Network and ESPN2. The deals include:

    • Twelve hours of live matches and highlight-driven programs on CBS Sports Network.
    • Eight hours of event recap telecasts on the ESPN2 cable network.
    • Over 200 hours of live streaming coverage on ESPN+ and APP TV.

    A Growth Spurt

    In 2022, Pickleball ranked as the country’s fastest-growing sport for the second year in a row. The sport saw more than 36.5 million people in the U.S. play between August 2021 and August 2022.

    There are 16 APP Tour events on the schedule for this year. Founded in 2019, the tour kicked off its 2023 season in Punta Gorda, Florida. The APP Daytona Beach Open is next in Holly Hill, Florida, from Feb. 8-12.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    NBA’s Game of the Year Draws 1.87 Million, Up 8% on Season..
    The NBA is averaging 1.72 million viewers per game this year.
    by

    Australian Open Begins With Record Prize Money—and Doping Drama
    Another record purse, doping fears loom large over 2025’s first tennis major.
    ESPN-FoxSports-WBD-Sports-App
    by

    ESPN, Fox, Warner Bros. Discovery Drop Venu Sports Joint Venture
    The surprise move closely followed Disney’s majority acquisition of Fubo.
    by

    Notre Dame Win Brings Its Solo CFP Purse to $20 Million
    The Fighting Irish advanced to the national championship game.

    Featured Today

    Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
    by

    College Football Is Closer Than Ever to Perfecting the Championship Process
    Despite valid criticisms, the first expanded Playoff is working.
    Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
    January 9, 2025

    Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off
    How the CFP semifinal-bound Fighting Irish made their business model work.
    Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
    January 3, 2025

    The Biggest Changes to College Sports Are Coming in 2025
    Sweeping developments could affect the college sports foundation this year.
    Dec 31, 2024; Chicago, Illinois, USA; Chicago Blackhawks center Connor Bedard (98) walks out to the rink before the Winter Classic against the St. Louis Blues at Wrigley Field
    January 1, 2025

    Glitzy NHL New Year’s Eve Winter Classic Showcased Connor Bedard’s Star Power
    The business of Bedard—on full display—is crucial for the NHL.

    More in Media
    Nov 16, 2024; Boulder, Colorado, USA; General view of a Fox Sports end zone broadcast camera before the game between the Utah Utes against the Colorado Buffaloes at Folsom Field.
    opinion
    by

    Fox’s Terrible Week: Harassment Lawsuit, Venu Cancellation
    Fox Sports was in the news for all the wrong reasons this week.
    January 8, 2025

    2024 NFL TV Ratings Fall 2%, Still Dominate TV Landscape
    Regular-season ratings decline by 2.2% after last year’s growth.
    January 9, 2025

    Netflix Premiere of ‘Raw’ Draws Millions As WWE’s New Era Begins
    “Raw” drew 4.9 million global viewers.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    January 8, 2025

    After Dramatic ESPN Exit, Norby Williamson Joins FanDuel Sports Network
    The regional sports network operator reportedly turns to a former ESPN executive.
    Lions Vikings Jahmyr Gibbs
    January 6, 2025

    NFL TV Ratings: NBC Draws Huge Audience for Vikings-Lions Blowout
    NBC Sports gets a strong result from the “Sunday Night Football” finale.
    The New York Times disbands sports section.
    January 6, 2025

    Journalists at The Athletic Seek to Join New York Times Union
    The Times is “reviewing” the request by The Athletic’s employees.
    January 6, 2025

    NFL Playoff Tradition: Texans Draw Saturday-Afternoon Game Again
    The AFC South champions will again begin the NFL’s wild-card weekend.