• Loading stock data...
Tuesday, April 1, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

PGA Tour Latest League to Partner with Hyperice

  • PGA Tour joins NBA, MLB and UFC with Hyperice partnerships.
  • Golfer Rickie Fowler tapped as a brand ambassador.
Christopher Hanewinckel/USA TODAY Sports

The PGA Tour joined just about every major North American sports league with a Hyperice connection.

Hyperice became the official recovery device for the PGA Tour and PGA Tour Champions as part of a multiyear partnership announced Oct. 21. The deal follows similar partnerships Hyperice has landed with the NBA, NWHL, MLB and UFC in recent months. The NFL and NBA also invested in the recovery tech company as part of a $48 million round of funding announced on Oct. 8.

“When our player relations team heard we were talking to Hyperice, they were ecstatic,” PGA Tour executive Brian Oliver told Front Office Sports. “They know what our guys would like. They knew they already used the products. They also knew how quickly they’d incorporate them into their regimens.”

Golfer Rickie Fowler, who invested in the company previously, was also announced as brand ambassador.

“With fitness and body maintenance being a huge trend amongst us pros — especially during the time off at home — I love that the PGA Tour has chosen the best in the business to share the importance of proper recovery to players, trainers and future generations of pros,” Fowler said in a statement.

Brands linking up with sports leagues in new categories gained momentum as new revenue streams have been sought out as the pandemic has hammered the bottom line. Oliver, however, said this deal with Hyperice isn’t one of them; talks began last year with NormaTec, a brand Hyperice acquired in March.

“Once that happened we started a conversation with Hyperice,” said Oliver, PGA Tour’s executive vice president of corporate partnerships. “This one absolutely would have happened regardless of the pandemic. It’s core to what our athletes do and it’s core to how they perform. As a membership organization, we are always looking to get our athletes the tools to be successful.”

And there will be plenty of tools — Hyperice’s most popular product, the Hypervolt massager — to go around. Every golfer on the PGA Tour and Korn Ferry Tour will get a Hypervolt with distribution starting at this weekend’s Zozo Championship in Lake Sherwood, Calif.

MLB to Invest in Hyperice as Part of Multi-Year Partnership

MLB to Invest in Hyperice as Part of Multi-Year Partnership

In addition to the league’s investment, San Diego Padres star Fernando Tatís…
October 16, 2020

One way this deal differs from other league partnerships is the visibility of Hyperice products via PGA Tour Active, a digital platform that showcases the workouts and lifestyles of pro golfers.

“Over the years, you’ve witnessed that they’re avid, world-class athletes and you’ve seen some of their fitness routines,” Oliver said. “They need to [train] to perform their best. PGA Tour Active is designed to give our fans access to some of that content. Hyperice is the first product to be featured on PGA Tour Active, but we are in discussions with a number of other [brands] to partner with in the same vein.”

[Editor’s note: SC.Holdings, which participated in Hyperice’s last funding round, is an investor in Front Office Sports.]

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 30, 2025; Minneapolis, Minnesota, USA; Detroit Pistons center Isaiah Stewart (28) reacts after a fight against the Minnesota Timberwolves during the second quarter at Target Center. Stewart was later ejected from the game.

NBA Lightly Suspends Five Players for Timberwolves-Pistons Brawl

The brawl came in a game where 12 technical fouls were issued.
Sacramento A's

A’s Sacramento Debut Beset by Logistical Problems

Monday saw broadcast issues, a drone delay, and a tight press setup.
Seattle Kraken

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.

Featured Today

Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.
March 30, 2025

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.