Friday, September 4, 2026
The FOS App is Live Download It Now

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Enes Kanter Freedom Sues Chicago Sky, City of Chicago

Sky owner Michael Alter said Freedom “made himself into a threat.”

Clippers Sanctions Pair With Already Bleak Media Outlook

The team will likely be much harder to watch this season.
Opinion

Winners and Losers of NBA’s Stiff Clippers Ruling

The punishments have sent shock waves around sports media.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
podcast thumbnail mobile
Front Office Sports Today

9/3/26 – Clippers-Kawhi Penalized, Tiger’s DUI Plea, Schrager’s ESPN Show

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.

Pegula: Influencers Have Become ‘A Little Too Much’ at US Open

Pegula said she also can appreciate what influencers can bring to the sport.
August 31, 2026

Pro Tennis Players Say Bring On the Influencers

“I love that they bring this fresh eye on tennis.”
September 2, 2026

NBA Finds Clippers Violated Salary Cap, Bans Ballmer for a Year

The Clippers were fined $30 million.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 31, 2026

Aging Legends Face Uncertain Futures After US Open Losses

Novak Djokovic said he’s struggled with a health issue all year.
August 31, 2026

Maja Chwalińska No Longer Has Trouble Affording Hotels

Chwalińska makes her US Open main draw debut Monday.
August 30, 2026

Colts’ Keenan Allen Arrested on OWI Charges

He faces potential NFL suspension.
Aug 23, 2026; Cincinnati, OH, USA; Jessica Pegula (USA) returns a shot against Coco Gauff (USA) during the finals of the Cincinnati Open at Lindner Family Tennis Center. Mandatory Credit: Aaron Doster-Imagn Images
August 28, 2026

Tennis Stars Excited About Grand Slam Council, Details Remain Sparse

Jessica Pegula says the main issue remains players’ revenue share.