Thursday, April 9, 2026

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Sky, Sparks Close to Ariel Atkins–Rickea Jackson Trade

Atkins can sign a deal with the Sparks worth $1.19 million.
Apr 4, 2026; Phoenix, AZ, USA; ESPN reporter Holly Rowe during practice for the 2026 NCAA Women's Final Four at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images

Holly Rowe Talks WNBA Draft, Auriemma-Staley Dustup

The ESPN reporter addressed a variety of women’s basketball topics.

What the Core Designation Means Under the New WNBA CBA

Ten WNBA players were cored this week, with one notable absence.
Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Austin Reaves (15) walks on to the court before the game between the Dallas Mavericks and the Los Angeles Lakers during the first quarter at the American Airlines Center

Mavericks Tell Lakers ‘No Error’ in Austin Reaves MRI

The Lakers coach accused Dallas’s medical staff of scanning “the wrong area.”

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods reacts to his putt on the 16th green during the final round of the Masters Tournament.

Masters Stars Feel Unprecedented Absence of Tiger and Phil

This is the first Masters since 1994 without both Woods and Mickelson.
April 6, 2026

Patrick Reed: Golf Apparel Free Agency ‘Been Fun’ After LIV Exit

The 2018 Masters champion is starting to sign new deals.
April 7, 2026

Can the Dream Capitalize on Angel Reese’s Popularity?

Reese’s trade from Chicago to Atlanta is making an impact.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 6, 2026

Chicago Sky Pivot Yet Again by Shipping Away Angel Reese

The Dream are giving up two first-round picks for Reese.
April 4, 2026

WNBA Free Agency Is Shaping Up to Be Shockingly Quiet

Some sources believe top players will sign one-year deals.
April 1, 2026

Mayweather-Pacquiao Rematch on Netflix Is On

The fight is expected to be at the Sphere in Las Vegas.
April 1, 2026

Project B Lands Projected Top WNBA Pick, Moves Start to December

The league announced a deal with Spanish forward Awa Fam on Wednesday.