Wednesday, June 24, 2026

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 23, 2026; New York, NY, USA; NBA Commissioner poses with the first pick in the 2026 NBA draft selected by the Washington Wizards, BYU forward AJ Dybantsa at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images

Wizards Land Dybantsa Ahead of NBA Lottery Overhaul

Darryn Peterson, Cameron Boozer, and Caleb Wilson rounded out the top four.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) fights Ilia Topuria (red gloves) during the UFC Freedom 250 at the White House South Lawn.

UFC Leans Further In to AI With New Meta Rankings

The ranking system debuted with multiple issues.

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With Tight End University’s Greg Olsen

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

Greg Olsen: NFL Franchises Interested in Hosting Tight End U

The annual summer summit is in its sixth year.
Apr 18, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes defenseman Jalen Chatfield (5) checks Ottawa Senators left wing Brady Tkachuk (7) during the second period in game one of the first round of the 2026 Stanley Cup Playoffs at Lenovo Center.
June 22, 2026

Tkachuk Is Latest Star Player on Canadian Team to Move South

The former Senators captain will now play with his older brother.
June 23, 2026

Giannis Antetokounmpo Finally Traded to Miami

The Heat and Bucks struck a deal late Monday night.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Landon Donovan discusses the state of youth soccer with Front Office Sports.
June 18, 2026

Landon Donovan Sounds Alarm on Youth Soccer Culture

Donovan believes an early emphasis on winning has harmed youth soccer.
June 16, 2026

MLB Warns Giants Pitchers Over Writing on Pride Caps

The Giants celebrated Pride Night on Friday.
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 16, 2026

Sorsby Brings Unprecedented Intrigue to NFL Supplemental Draft

No players other than Sorsby have entered the supplemental draft.