• Loading stock data...
Monday, March 10, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 30, 2024; New York, New York, USA; New York Yankees pitcher Gerrit Cole (45) reacts after a play during the fifth inning against the Los Angeles Dodgers in game five of the 2024 MLB World Series at Yankee Stadium.

Yankees Ponder Life Without Ace as Gerrit Cole Needs Tommy John

The Yankees’ bid to return to the World Series takes a significant blow.

Dodgers Break Another Pay Record With Dave Roberts Contract

The four-year extension arrives after months of anticipation.

ESPN’s UFC Streaming Woes Arrive at a Pivotal Moment in Rights Talks

The network’s exclusive negotiating window expires on April 15.
Mar 10, 2025; Dunedin, Florida, USA; Houston Astros outfielder Jacob Melton (76) steals second base past Toronto Blue Jays second baseman Andres Gimenez (0) in the second inning during spring training at TD Ballpark.

MLB Asks CFTC to Ensure ‘Integrity’ of Bets on Exchanges Like Kalshi

The CFTC is reviewing the legality of sports event contracts.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

Seahawks Win Sam Darnold Sweepstakes With $100M Deal

The quarterback has cashed in after his breakout season in Minnesota.
Mar 2, 2025; Miami, Florida, USA; New York Knicks center Karl-Anthony Towns (32) high-fives with teammates during the second quarter against the Miami Heat at Kaseya Center.
March 7, 2025

Draymond Green Calls False Comments About Karl-Anthony Towns ‘Unfortunate’

Green accused Towns of missing Tuesday’s game because of Jimmy Butler.
March 8, 2025

Influencer Soccer Match Sells Out Wembley Stadium, Draws Over 14M Views

The match raised over $6 million for charity and sold out in under three hours.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 6, 2025

Deshaun Watson Likely Won’t Play in 2025. He Has a $172M Dead-Cap..

Cleveland restructured Watson’s deal to create cap space for 2025.
March 4, 2025

Can Duke Phenom Cooper Flagg Reverse March Madness Ratings Trend?

Flagg is projected to be the No. 1 pick in the 2025 NBA draft.
Oct 11, 2024; Los Angeles, California, USA; San Diego Padres outfielder Fernando Tatis Jr. (23) looks on from the dugout before game five against the Los Angeles Dodgers in the NLDS for the 2024 MLB Playoffs at Dodger Stadium.
March 4, 2025

Fernando Tatis Joins Bad Bunny’s Agency Despite MLBPA ‘Death Penalty’

In 2021 Tatis signed a 14-year extension with the Padres for $340 million.
Tennis legend Serena Williams, seen here waving to the crowd after losing the final match of her career to Ajla Tomljanovic 2022 U.S. Open tennis, has suffered two pulmonary embolisms — the first in 2011 and the second in 2017 after the birth of her first child. She was able to return to competition both times but has also said that she needs to be vigilant for the rest of her life when it comes to early detection of blood clots.
March 3, 2025

Serena Williams Joins Ownership of Canada’s First WNBA Team

Williams also owns Los Angeles Golf Club, a TGL team.