Tuesday, September 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 26, 2026; Portland, Oregon, USA; San Antonio Spurs guard Stephon Castle (5) drives to the basket during the first half against Portland Trail Blazers forward Jerami Grant (9) during game four of the first round of the 2026 NBA Playoffs at Moda Center.

Trail Blazers Affirm Commitment to Stay in Portland

Team president said they’re aiming to finalize a lease extension and renovation deal.
Dec 29, 2023; Atlanta, Georgia, USA; The Sacramento Kings logo on the shorts of forward Domantas Sabonis (10) during the game against the Atlanta Hawks during the second half at State Farm Arena.

Kings Reporters Caught Discussing Player Attractiveness on Hot Mic

The incident took place at the Kings’ media day on Monday.
Apr 24, 2026; Salt Lake City, Utah, USA; Utah Mammoth owner Ryan Smith speaks to the media before game three of the first round of the 2026 Stanley Cup Playoffs between the Utah Mammoth and the Vegas Golden Knights at Delta Center.

Ryan Smith Says BYU Will Get Windfall When He Dies

“The roster is deep,” he said. “It’s not just me.”
Sep 22, 2026; Bronx, New York, USA; New York Yankees injured right fielder Aaron Judge (99) watches from the dugout during the third inning against the Tampa Bay Rays at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images

NBC Sports Loses Star Draw With Aaron Judge Out for Wild-Card Series

Judge had previously insisted he would be able to play.
podcast thumbnail mobile
Front Office Sports Today

9/29/26 – Giants Land McCarthy, MLB Wild Card Begins, LeBron’s Knicks Dream

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.
September 27, 2026

U.S. Avoids Disaster With Biggest Presidents Cup Comeback Ever

Donald Trump was on hand a day after attending Texas-Tennessee.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
First at FOS
September 24, 2026

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.
September 24, 2026

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
September 22, 2026

Why Kerri Walsh Jennings Picked a Side in the Volleyball War

The Olympian co-owns the expansion team NorCal Rumble.
September 21, 2026

Presidents Cup International Team Wants ‘Separation’ From PGA Tour

The U.S. leads the Presidents Cup 13-1-1 all-time.