Friday, October 23, 2026

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.

Brewers Owner Pushes for MLB Salary Cap and Floor

The long-tenured Brewers owner offered vigorous support of a salary cap.

Brewers’ Underpaid Ace Takes World Series Spotlight

The hard-throwing pitcher becomes a World Series focal point.
Mat Ishbia
Exclusive

White Sox Co-Owner Mat Ishbia Endorses MLB Salary Cap—and Floor

The club owner told FOS he supports major economic reform.
podcast thumbnail mobile
Front Office Sports Today

10/22/26 – Rays-Brewers Can’t Stop Lockout, $771 to Watch NBA, Jaguars Fans’ Afterlife

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

NFL, Eagles Defend Handling of Jalen Hurts’s Blood Clots

The QB was examined at Cleveland Clinic in London.
Jul 2, 2026; Silvis, Illinois, USA; Blades Brown smiles with his caddie, Brett Swedberg, on the 9th green during the first round of the John Deere Classic golf tournament.
October 15, 2026

Teenage Phenom’s Pro ‘Gamble’ Paid Off With PGA Tour Record

The golfer turned professional in December 2024 when he was 17.
First at FOS
October 20, 2026

Topgolf, John Daly Strike Deal in Wake of Masters Hooters Closure

Daly, 60, last played in the Masters in 2006.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 15, 2026

Blake Griffin: Clippers Salary Cap Punishment ‘Probably Fits’

Griffin played eight seasons with the Clippers and made five All-Star Games.
October 14, 2026

Rafael Jodar Embroiled in Yet Another Ball Kid Controversy

Jodar told a ball boy to “give me the fucking towel.”
October 13, 2026

MLS Commissioner Don Garber Deflects on Messi Confrontation

Garber called Messi “the GOAT of all GOATs.”
October 8, 2026

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.