Monday, October 19, 2026

PFL Strikes $500M Valuation With A-Rod Investment

PFL
Brad Penner-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Professional Fighters League has raised $30 million in a funding round that includes former MLB star Alex Rodriguez, who will also serve on the mixed martial arts company’s board. 

Led by Waverley Capital, the round reportedly values the company at $500 million — a significant increase from the $400 million valuation it received in 2021. Since it was founded in 2018, PFL has raised $200 million.

The funding will be used to expand internationally — establishing PFL Europe and PFL Mexico — and add athletes, including those from Endeavor-owned UFC, as PFL founder and chairman Donn Davis told CNBC.

  • The PFL says it has 600 million global fans.
  • The company is controlled by investors including Ares Capital, Elysian Park Ventures, former NFL player Ray Lewis, and Washington Nationals owner Mark Lerner.

PFL has a pay-per-view “Super Fight” scheduled to debut next year. It also extended its media rights deal with ESPN in January.

A-Rod’s Ownership

The PFL adds to the former New York Yankees star’s sports portfolio. Rodriguez, who made more than $450 million over his baseball career, joined former Walmart e-commerce executive Marc Lore in April 2021 to purchase the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx for $1.5 billion. He’s also an investor in UFC Gym.

“Alex is building a business career in sports that he wants to equal his baseball career,” Davis said, adding that Rodriguez is “innovative in his approach to investing and building companies.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Faces Pivotal Week

The network and its parent company are at a key inflection point.

The 5 Biggest Storylines of the NBA Season

The 2026–27 NBA season starts Tuesday.
Oct 15, 2026; Los Angeles, California, USA; Milwaukee Brewers players celebrate after winning the NLCS for the 2026 MLB Playoffs against the Los Angeles Dodgers at Uniqlo Field at Dodger Stadium.

World Series Game 1 Tickets Reach Super Bowl Level Prices

Get-in pricing for Friday’s Game 1 is nearing $3,000 per ticket.
podcast thumbnail mobile
Front Office Sports Today

10/19/26 – NBA Limits Prop Bets, Michigan Benches Underwood, Upsets Shake CFB

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Jul 2, 2026; Silvis, Illinois, USA; Blades Brown smiles with his caddie, Brett Swedberg, on the 9th green during the first round of the John Deere Classic golf tournament.

Teenage Phenom’s Pro ‘Gamble’ Paid Off With PGA Tour Record

The golfer turned professional in December 2024 when he was 17.
October 14, 2026

Rafael Jodar Embroiled in Yet Another Ball Kid Controversy

Jodar told a ball boy to “give me the fucking towel.”
October 15, 2026

Blake Griffin: Clippers Salary Cap Punishment ‘Probably Fits’

Griffin played eight seasons with the Clippers and made five All-Star Games.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
October 13, 2026

MLS Commissioner Don Garber Deflects on Messi Confrontation

Garber called Messi “the GOAT of all GOATs.”
October 8, 2026

Caitlin Clark Wants Mitchell Back With Fever Despite Fan Comments

Mitchell said she has yet to make a decision on her future.
October 7, 2026

Jimmy Rollins: MLB Analytics Gurus Undervalue Team Chemistry

“I went to the college of MLB. Where’d you go?”
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm tees off on hole 18 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 7, 2026

Jon Rahm Will Not Participate in LIV 2.0

Rahm was LIV’s biggest star besides Bryson DeChambeau.