• Loading stock data...
Tuesday, October 14, 2025

Peloton Strikes Deal with Verzuz

  • Peloton and Verzuz are teaming up to offer live-streamed competitive concerts through Peloton’s machines and apps.
  • This is the latest in a string of partnerships and acquisitions for the connected bike company.
woman_riding_peloton_bike
Peloton/Design: Alex Brooks

Gyms are reopening, but Peloton just added another reason to work out at home.

The popular connected fitness company struck a deal with Verzuz, the music competition venture started by multiplatinum-selling producers Timbaland and Swizz Beatz. The collaboration will feature workouts set to a playlist from the dueling artists, starting with R&B legends Brandy and Monica, followed by a battle between the Verzuz founders.

Verzuz, which typically livestreams on Instagram, has previously featured battles between artists ranging from Alicia Keys and John Legend to Snoop Dogg and DMX. Verzuz was acquired by the Triller Network in March in a deal that provided equity stakes to the performers who had already been featured in the series.

Peloton has been making big moves with high-profile musicians and apparel brands.

  • In November, Peloton signed Beyonce to a multi-year partnership that involves gift Peloton subscriptions to students at HBCUs.
  • Peloton released exclusive music for the first time in December, working with Big Boi, Chromeo, and DJ Dillon Francis on a series of Elvis Presley covers.
  • Peloton launched a lifestyle apparel brand with Adidas last week, and has previously worked with Nike and Lululemon.

The company has run into trouble for its use of music in the past. In February, Peloton settled a lawsuit brought by members of the National Music Publishers’ Association, who sought over $300 million in damages from the alleged use of thousands of unlicensed songs.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The South Milwaukee Planet Fitness at 2901 S. Chicago Ave. will relocate to Oak Creek in summer.

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging..

The fitness and gym industry has had strong deal activity in the first half of the year.
Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.