Peloton’s massive 2020 is ending on a high note.
The connected fitness company released three exclusive remixes of Elvis Presley hits to be used across its classes, marking the first time that Peloton will use music created specifically for its platform.
The remixes by DJ Dillon Francis, Outkast’s Big Boi and electro-funk duo Chromeo are part of an extended 60-day free trial offer for the Peloton app. Early in the pandemic, the company extended its free trial to 90 days — but had reverted to 30 days in recent months.
In February, Peloton settled a lawsuit filed by members of the National Music Publishers’ Association that sought more than $300 million in damages over the alleged use of thousands of unlicensed songs.
Financial terms of the settlement were not disclosed, but as part of the agreement, Peloton and the organization entered into a partnership to “work together to further optimize Peloton’s music-licensing systems and processes.”
Peloton’s exclusive remixes come after a year full of artist partnerships for themed workout series and a multi-year content deal with Beyoncé.
Peloton reported in its most recent earnings statement that its number of paid users had quadrupled to more than 500,000 members. The company’s stock price is up more than 417% year-to-date.