• Loading stock data...
Thursday, November 21, 2024

Peloton Expanding Into Hotels, Health Clubs

  • Peloton is leveraging its $420 million acquisition of Precor to bring its machines into hotels, health clubs and universities.
  • It is also still battling lawsuits and investigations related to its treadmill safety.
woman_riding_peloton
Peloton/Design: Alex Brooks

Peloton is branching out beyond the home into public spaces.

The fitness leader is leveraging April’s $420 million acquisition of Precor — which supplies workout machines to hotels, health clubs, and universities — to get hotel guests and others to sample its offerings.

“We’ve been selling Peloton bikes into hotels and resorts for years,” said Brad Olson, Peloton’s chief business officer. “But this is really the culmination and one of the big elements of the deal rationale of why we purchased Precor.”

It’s been a dizzying year for Peloton. The company has faced a slew of lawsuits and government investigations related to a voluntary recall of its treadmill in May after reports of at least 70 injuries and one death — yet it company continues to rapidly expand.

  • In September, the company launched its own apparel line. 
  • It’s working on a video game in which its connected bike would act as the controller.
  • It’s expanding into wearables, starting with a wristband that monitors heart rates.
  • App updates suggest that Peloton is preparing to roll out a rowing machine.

The company stumbled in its fiscal fourth quarter, with revenue down 25.8% from the previous quarter, though the $937 million figure was an increase of 54% year-over-year.

Peloton, which lowered the price of its bike from $1,895 to $1,495 in August, lost $313 million in the quarter and doesn’t anticipate a return to profitability until fiscal 2023.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Classic Football Shirts New York Pop-Up

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
November 8, 2024

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.
November 5, 2024

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Peloton Bike

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

Earnings weren’t all positive for On, causing a dip in its premarket stock price.
Peloton
May 2, 2024

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities.