Peloton Spinning Up a Video Game

    • Peloton is diversifying its workout-related content with a video game in which its connected bike is the controller.
    • The game will be released to Peloton users later this year.

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Peloton has a new way to get your heart pumping: The connected bike maker is rolling out an in-app video game. 

The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they play.

The move further broadens Peloton’s suite of content.

  • The connected fitness company has content partnerships with Beyoncé, as well as with Timbaland and Swizz Beatz’s music competition, Verzuz. 
  • It held a three-day virtual music festival this month with a diverse set of acts including Nas, Pearl Jam, and Doja Cat.
  • Peloton pays artists $0.03 per stream — much higher than Spotify ($0.0035 per stream) and Apple Music ($0.0068 per stream). 

Peloton is not the first company to use a connected workout machine as a gaming controller. Ergatta, which raised $30 million in a Series A round in April, produces rowing machines that control a video game on a connected screen.