• Loading stock data...
Friday, August 29, 2025
Front Office Sports Honors winners are here! View the 2025 winners

HumanIPO Lets You Buy Shares of Pelé

  • The industry of alternative assets continues to evolve.
  • HumanIPO is taking the space to a new, interpersonal level.
Agencia Brasil/Design: Alex Brooks

HumanIPO allows users to literally invest in people with shares that traders can buy, sell, or redeem for personal access to creators.

The ability to meet those one invests in is a large part of the draw. “The first problem we solve is how to invest directly in people. The second thing we solve is the problem of access to successful people,” CEO Kirill Goryunov told The Information.

The startup helps facilitate investments in select entrepreneurs, venture capitalists, social media personalities, and athletes.

Pelé, the Brazilian soccer legend, is one of the hottest commodities on the platform. 

  • Pelé went live on HumanIPO this month, selling 10 shares of $PELE at $10,000 per share. 
  • In comparison, Mike Merrill, a crowdfunding pioneer and the world’s first publicly traded person, is selling shares of himself at $79.95 each.

Shares of $PELE increased by 1.5% in their first week on the market. Proceeds will be allocated to The Pelé Foundation, which provides children with access to education.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.
Bleecker Trading
exclusive

NYC’s Bleecker Trading Sold in Seven-Figure Deal

The company has collaborated with Micah Parsons and the Jonas Brothers.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.