• Loading stock data...
Sunday, October 19, 2025

HumanIPO Lets You Buy Shares of Pelé

  • The industry of alternative assets continues to evolve.
  • HumanIPO is taking the space to a new, interpersonal level.
Agencia Brasil/Design: Alex Brooks

HumanIPO allows users to literally invest in people with shares that traders can buy, sell, or redeem for personal access to creators.

The ability to meet those one invests in is a large part of the draw. “The first problem we solve is how to invest directly in people. The second thing we solve is the problem of access to successful people,” CEO Kirill Goryunov told The Information.

The startup helps facilitate investments in select entrepreneurs, venture capitalists, social media personalities, and athletes.

Pelé, the Brazilian soccer legend, is one of the hottest commodities on the platform. 

  • Pelé went live on HumanIPO this month, selling 10 shares of $PELE at $10,000 per share. 
  • In comparison, Mike Merrill, a crowdfunding pioneer and the world’s first publicly traded person, is selling shares of himself at $79.95 each.

Shares of $PELE increased by 1.5% in their first week on the market. Proceeds will be allocated to The Pelé Foundation, which provides children with access to education.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.
Bleecker Trading
exclusive

NYC’s Bleecker Trading Sold in Seven-Figure Deal

The company has collaborated with Micah Parsons and the Jonas Brothers.

Featured Today

@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance, balancing science, taste, and the demands of professional football.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway
October 16, 2025

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.