Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

New Platform Offers Fractional Shares of High-End Sports Memorabilia

  • More than $30 million worth of assets are already in Collectable’s catalog of offerings, starting with a $2.5 million baseball card.
  • Individual collectors and professional athlete partners, including Emmitt Smith, will offer shares of their collections to investors.
Emmitt Smith
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

While sole ownership of a multi-million dollar baseball card is out of reach for most fans, a new platform will allow casual investors to buy shares of high-end sports memorabilia.

The platform, Collectable, launches Sept. 10 with the opportunity to buy $25 shares of a 1953 Topps Mickey Mantle card, which is valued at $2.5 million. More than $30 million worth of assets are in its catalog and will be rolled out in the future, according to Collectable Chief Executive Officer Ezra Levine.

Levine, who used to work on Wall Street analyzing companies, said he fell in love with the idea of fractionalization. As the sports memorabilia market has surged — recently capped by record-breaking $3.9 million sale of a Mike Trout rookie card — an opportunity emerged. In 2018, the sports memorabilia market was estimated to be worth $5.4 billion, but Levine noted a recent eye-popping estimate by Beckett Cards founder James Beckett that the trading card market alone could be worth well over that figure.

“There was one thing that’s missing; the ability for average sports fans to participate and get some sort of ownership of these items with significant value,” Levine said. “These are items they couldn’t afford any other way. If the returns are so great, we need to provide ways to participate in a healthy way.”

While Collectable will launch with a baseball card, a variety of other sports memorabilia will become available, including game-used items, championship rings, historical documents and more. The ownership shares won’t result in physical ownership of the items, but will give investors some form of tangible proof, like certificates, as well as exclusive access to content and exhibitions showcasing the items.

Collectable is just the latest in a growing segment of fractional ownership platforms offering investors a way to buy into normally highly-valued goods. There are a number of platforms now offering shares into bottles of wine, fine works of art and real estate. That trend also has hit the stock market, where investors can use different platforms to even buy pieces of full shares of companies.

That even includes an athlete’s earnings, as investment platform SportBLX offered 100,000 Series A stock shares of PJ Washington Inc., in partnership with Charlotte Hornets rookie PJ Washington. The $100 shares will accrue at 5% interest, with potential upside in Washington’s investments.

Any user over the age of 18 with a U.S. social security number can invest through Collectable, which will be a market regulated by the Securities and Exchange Commission. After a 90-day lock up period, there will be a liquid second market where investors can buy and sell shares.

Levine said the portfolio of collectables has been curated through individual partnerships with collectors and professional athletes. The partners maintain controlling ownership of the items.

Mike Trout

Hobbyists, Investors Lead Trading Card Surge

Premier trading cards are fetching enormous amounts of money, including a one-of-a-kind…
August 20, 2020

“We’re doing athlete ambassadorships to share their achievements and memorabilia,” Levine said. “Auction houses are really the only way, and that’s wealthy buying from the wealthy.”

The first athlete partnership for Collectable is former NFL Hall of Fame running back Emmitt Smith, who owns his own authentication company. 

Smith will be listing some of his own memorabilia and is an investor in the platform. 

“I’ve seen the memorabilia space both as a player and through my authentication company, Prova,” Smith said in a statement. “Collectable is on the verge of creating something truly unique. Collectable allows all fans to own shares of sports history, and for athletes to own their memorabilia upside.”

The Mickey Mantle card will be the first offering, but Levine said new offerings will be rolled out on a weekly basis.

“We’re swinging for the fences, attempting to fractionalize one of the most expensive items out there,” Levine said. “It’s a piece of American history valued at $2.5 million; we’re the only game in town an average person can purchase a share.”

Copy Link
Link Copied
Link Copied

What to Read

Patrick Mahomes

NFL Media Machine Continues To Dominate In Week 1

NBC and CBS posted their best Week 1 viewership since 2015.

The Pickleball Effect: How Tech Amplifies Sports From Niche to Notorious

A closer look at what defines the niche sports fan.

A Look At PENN's Investor Presentation for Its ESPN Partnership

PENN projects ESPN Bet to reach a 20% market share by 2027.

Panini Files Antitrust Suit Against Fanatics as Collectible Wars Heat Up

Collectibles company claims rival is violating federal law
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today


Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
June 30, 2023

Nike To Revive Kobe Signature Shoe Line

Late HOFer will again be the center of a signature shoe line.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items.
May 23, 2023

Dick’s Sporting Goods Sees Modest Growth, Less Foot Traffic

Dick's Sporting Goods saw a 5.3% increase in net sales in Q1.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
May 16, 2023

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
May 11, 2023

Topgolf Callaway Lowers Sales Expectations

Callaway cut its profit forecast for this year.
May 10, 2023

Endeavor Posts Record Quarter Amid UFC-WWE Merger Plans

Endeavor bought WWE in April, it also sold its IMG for $1.25B.
Barstool Sportsbook is owned by Penn Entertainment.
May 5, 2023

Penn Clashes With Barstool After Firing, Earnings Miss

Penn Entertainment's earnings missed and the company clashed with Barstool.
A view of the outside of Adidas' flagship store in Shanghai.
May 5, 2023

Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles

CEO admits that the loss of Yeezy is “of course hurting us.”