Friday, June 5, 2026

Buying In

Honus Wagner
Rally

Platforms that allow users to invest in sports memorabilia are on a hot streak. Yesterday, Rally Rd. announced a new $17 million investment round, building on a month that saw Collectable and Alt — two other fractional investment platforms — both launch.

All the platforms allow for users to buy shares of sports memorabilia, ranging from a 1953 Mickey Mantle baseball card to a baseball bat owned by Babe Ruth. The trend isn’t limited to sports as platforms for art and wine have also emerged.

The alternative assets do pose some liquidity questions, but the pandemic has created a new focus on sports memorabilia. Sports cards specifically have become a hot seller on eBay — with sales from March to May 92% higher than the last three months of 2019.

Sports Memorabilia Value Surge:

175% — 12-year ROI on the PWCC 500 Index of trading card value

$3.9 million — Record-setting sale by a Mike Trout rookie card

$1.8 million — Sale this summer of a LeBron James rookie card

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sanders’s Record NFLPA Income Was Mostly From Trading Cards

The bulk of Sanders’s record NFLPA income came from cards, not jerseys.

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Aug 23, 2025; Phoenix, Arizona, USA; A general view of the MLB logo before the start of a game between the Cincinnati Reds and Arizona Diamondbacks at Chase Field.

Sportradar Refutes Claims It Works With Illegal Betting Companies

The company is an integrity monitor for leagues including the NBA and MLB.
Jul 25, 2025; East Rutherford, NJ, USA; FanDuel Sportsbook at Meadowlands Racing & Entertainment.

Warren Buffett Calls Sports Betting a ‘Tax on Stupidity’

The billionaire doesn’t like “things that make a sucker out of people.”

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.