• Loading stock data...
Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET

Peacock, Comcast Using Sports To Turn Corner In Streaming Battle

  • Streaming service posts subscriber gains, narrowed losses
  • Amazon's "Thursday Night Football" driving new broadband usage trends

Peacock and parent company Comcast are beginning to turn a critical corner in the quickly escalating streaming battle — with sports standing as a key factor.

NBC’s streaming service posted a 64% increase in revenue to $830 million for its third quarter, added 4 million subscribers to hit a new total of 28 million, and narrowed the adjusted quarterly loss to $565 million. That adjusted loss is down from a comparable loss of $651 million in the second quarter and $614 million in last year’s third quarter.

The improved results, which follow a sluggish set of quarterly financials in July, give Peacock and Comcast additional confidence in the competition among major streaming services — particularly as other Comcast businesses such as broadband and cable show their own signs of stress, prompting a sharp drop in the company’s stock.

Peacock boasts a strong sports lineup that includes the NFL, MLB, soccer’s Premier League, and Spanish-language rights to the World Cup and Women’s World Cup — not to mention the Olympics, Big Ten and Notre Dame football, NASCAR, and the PGA Tour. 

But in recent weeks, Warner Bros. Discovery’s Max has added a sports tier, Amazon is hitting new audience thresholds with “Thursday Night Football,” and Netflix is moving into live sports with even bigger aspirations.

“We see all sports finding a way over the next [few] years to be more and more streamed,” said Comcast chairman and CEO Brian Roberts. “And that’s going to require more bandwidth. And that’s going to require and create an opportunity for us to have the superior product in the market. That’s our strategy, and sports really is at the heart and soul of a lot of what we do.”

Traffic Trends

The multifaceted nature of Comcast’s overall business also leaves it in position to benefit from its streaming service rivals.

Comcast president Mike Cavanagh said its peak broadband network traffic has shifted from Sunday nights to Thursday as a result of Amazon’s exclusive streaming of “Thursday Night Football” on Prime Video, and NFL games now represent 25% of all its internet traffic on Thursday nights.

Broadband networks “will be put to the test as this transition of sports to streaming continues,” Cavanagh said.

The next test for Comcast will be in January, when Peacock exclusively streams an NFL wild card game.

Copy Link
Link Copied
Link Copied

What to Read

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.

Despite Nike’s Efforts, MLB Uniform Controversy Isn’t Looking Good

Manufacturer touts product benefits but ignores complaints of see-through fabric.

‘Treated Like Children’: College Football Players Offered $600 to Be in Video Game, No Royalties

Players may be receiving lower than the industry standard with the video game’s return.
A Bundesliga camera operator during a match

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game


Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Portland, OR
Arizona Diamondbacks

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
Chad Powers
February 22, 2024

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
February 21, 2024

Tuned In: Amazon Said to Be Paying Record $120M to Stream NFL Playoff Game

Is JJ Redick aiming to become ESPN’s Charles Barkley?
February 20, 2024

A’s Continue to Make History With Their Broadcast Team While Vegas Future Is Uncertain

NBC California hires Harry Caray’s grandson to join the broadcast team.