Peacock is reportedly close to a $25 million deal with Submarine Entertainment for a docuseries about NBA legend and business mogul Magic Johnson’s life and career, per Bloomberg.
Submarine is shopping the docuseries to several media companies, but Comcast-owned Peacock leads the pack with its latest offer.
The docuseries could be described as Johnson’s rendition of “The Last Dance.”
The Netflix and ESPN-produced docuseries about Michael Jordan’s final season with the Chicago Bulls averaged 5.6 million viewers during the original airings of its 10 episodes.
- Launched in 2020, Peacock expects to spend at least $2 billion on content in its first two years.
- As of last week, it has 54 million signups.
- It will be available for 20 million Sky customers across Europe at no additional cost later this year.
Johnson’s business acumen is largely unrivaled among former pro athletes.
The five-time NBA champion was part of the ownership group that bought the Los Angeles Dodgers for $2 billion in 2012, led the Los Angeles Sparks purchase in 2014, and is an investor in the Los Angeles Football Club — which is valued north of $700 million.
![The University of Alabama showed off renovations to Bryant Denny Stadium Thursday, Oct. 1, 2020. Sports Illustrated covers decorate the walls inside the new press box. [Staff Photo/Gary Cosby Jr.]](https://frontofficesports.com/wp-content/uploads/2026/05/USATSI_15005835_168422351_lowres-scaled-e1779297429645.jpg?quality=80&w=300)
