• Loading stock data...
Tuesday, October 28, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Peacock Close to $25M Deal for Magic Johnson Docuseries

  • Peacock is reportedly close to a $25 million deal with Submarine Entertainment for a docuseries.
  • The docuseries will be about NBA legend and business mogul Magic Johnson’s life and career.
Kirby Lee-USA TODAY Sports/Design: Alex Brooks

Peacock is reportedly close to a $25 million deal with Submarine Entertainment for a docuseries about NBA legend and business mogul Magic Johnson’s life and career, per Bloomberg.

Submarine is shopping the docuseries to several media companies, but Comcast-owned Peacock leads the pack with its latest offer. 

The docuseries could be described as Johnson’s rendition of “The Last Dance.” 

The Netflix and ESPN-produced docuseries about Michael Jordan’s final season with the Chicago Bulls averaged 5.6 million viewers during the original airings of its 10 episodes.

  • Launched in 2020, Peacock expects to spend at least $2 billion on content in its first two years
  • As of last week, it has 54 million signups.
  • It will be available for 20 million Sky customers across Europe at no additional cost later this year.

Johnson’s business acumen is largely unrivaled among former pro athletes.

The five-time NBA champion was part of the ownership group that bought the Los Angeles Dodgers for $2 billion in 2012, led the Los Angeles Sparks purchase in 2014, and is an investor in the Los Angeles Football Club — which is valued north of $700 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.

The NBA’s $77B Future Starts Tonight 

Seven 2025 NBA All-Stars will miss the start of the season.

TNT Sports Parent WBD Is for Sale As Comcast, Netflix, Paramount Circle

The TNT Sports parent said it has received interest from “multiple parties.”
Spectrum

ESPN Streaming Service at Core of New Spectrum Plan

The No. 1 U.S. distributor further blends linear and streaming TV.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Sponsored

Why Alexis Ohanian Is Betting Big on Women’s Sports

Alexis Ohanian reflects on his evolution from Reddit cofounder to one of today’s most dynamic sports investors.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.
Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center.
October 17, 2025

NBA Tries to Solve Fragmentation Issue It Helped Create

A new “Tap to Watch” feature will direct fans to live games.