Peacock is reportedly close to a $25 million deal with Submarine Entertainment for a docuseries about NBA legend and business mogul Magic Johnson’s life and career, per Bloomberg.
Submarine is shopping the docuseries to several media companies, but Comcast-owned Peacock leads the pack with its latest offer.
The docuseries could be described as Johnson’s rendition of “The Last Dance.”
The Netflix and ESPN-produced docuseries about Michael Jordan’s final season with the Chicago Bulls averaged 5.6 million viewers during the original airings of its 10 episodes.
- Launched in 2020, Peacock expects to spend at least $2 billion on content in its first two years.
- As of last week, it has 54 million signups.
- It will be available for 20 million Sky customers across Europe at no additional cost later this year.
Johnson’s business acumen is largely unrivaled among former pro athletes.
The five-time NBA champion was part of the ownership group that bought the Los Angeles Dodgers for $2 billion in 2012, led the Los Angeles Sparks purchase in 2014, and is an investor in the Los Angeles Football Club — which is valued north of $700 million.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
