• Loading stock data...
Friday, October 17, 2025

Paramount Makes $1B Bid for Cricket Australia Rights

  • In 2018, Cricket Australia signed a six-year, $809 million media rights pact with Foxtel and Seven Network.
  • In July, it landed a deal with Disney worth $250 million to broadcast games in India.
Members of Australia's cricket team warming up before game
Cricket Australia

Cricket Australia may have found its next domestic media rights holder. 

Paramount has emerged as the favorite to land a media rights deal with a seven-year, $1 billion bid that includes one-day international games, test matches, and the men’s and women’s Big Bash Leagues — two Twenty20 competitions launched by Cricket Australia in 2011.

  • In 2018, Cricket Australia signed a six-year, $809 million domestic media rights pact with Foxtel and Seven Network.
  • Before the deal, Cricket Australia had spent four decades airing games domestically through free-to-air TV broadcaster Nine Network.
  • In July, Cricket Australia landed a deal with Disney worth $250 million to broadcast games in India via Disney Star.

Cricket Australia Lands $250M Rights Deal with Disney Star

Cricket Australia has secured a media rights deal with Disney worth $250…
July 25, 2022

Paramount has outbid Seven West Media and Foxtel — both of which have expressed reluctance in matching Paramount’s offer, believing the media rights are overvalued following lackluster TV ratings for a recent Australian test series and underwhelming audiences for BBL games.

Committed to Down Under 

In 2021, Paramount owner ViacomCBS landed a five-year, $155.5 million domestic media rights deal with The A-League and W-League — Australia’s top men’s and women’s soccer leagues. 

The deal, which includes streaming games on Paramount+, can be extended for three years.

Paramount+ reported 46 million subscribers for the third quarter ending Sept. 30. The service — which launched in March 2021 — added 4.6 million subscribers in Q3 but lost 1.9 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Max Kellerman to Call TKO’s Zuffa Boxing on Paramount

Kellerman called the Canelo Álvarez–Terence Crawford fight in September.

CBS Sports, TNT Sports Under One Roof? Paramount Eyes WBD

Discussions continue about a potential media mega-merger.
Kim Ng

Kim Ng Says MLB Is Heavily Involved in AUSL

The former Marlins GM is commissioner of the new softball league.
Sep 6, 2025; Paris, FRANCE; Brad Tavares (red gloves) fights Robert Bryczek (blue gloves) during UFC Fight Night at Accor Arena.

TKO President Mark Shapiro Pops Talk of Valuation Bubble, Defends UFC Deal

“Sports is the last bastion of unifying content in this world.”

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center.

NBA Tries to Solve Fragmentation Issue It Helped Create

A new “Tap to Watch” feature will direct fans to live games.
Aug 30, 2025; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Brandon Inniss (1) attempts to make a catch over Texas Longhorns defensive back Graceson Littleton (29) in the first half at Ohio Stadium.
October 16, 2025

SEC Games Help ABC Dominate College Football Ratings at Midseason

Texas–Ohio State on Fox remains the most-watched game of the season.
Mar 12, 2025; Denver, Colorado, USA; General view of ESPN broadcast camera during a game between the Minnesota Timberwolves and Denver Nuggets at Ball Arena.
October 16, 2025

ESPN’s New NBA Segment Resists Hot Takes

LeBron James tweeted in favor of the new segment.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
October 14, 2025

WNBA Finals Draws 1.5M Viewers, Second-Highest Series on ESPN

The four-game series averaged 1.5 million viewers.
MLS
October 14, 2025

MLS Publishes Unchecked AI-Generated Game Recaps

Humans are not reviewing the articles for accuracy.
Micah Parsons
exclusive
October 14, 2025

NFL Scorigami Creator Blames Glitches on Twitter Platform Changes

The bot has been glitching all NFL season, and fans have noticed.
Sep 5, 2025; Flushing, NY, USA; Carlos Alcaraz of Spain and Novak Djokovic of Serbia embraces after their match in the semifinal of the men’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
October 13, 2025

Six Kings Slam Returns With Record $6M Prize, Netflix Deal

The Six Kings Slam is held in Riyadh, Saudi Arabia.