Sunday September 24, 2023
The Best Employers in Sports Survey is Now Open!

Paramount+ Reports 46M Subscribers Behind Live Sports

  • In Q3 2022, Paramount+ was the top streaming service in the U.S.
  • The results were driven by the start of the NFL regular season and the UEFA Champions League.
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Copy Link
Link Copied
Link Copied

A Paramount Global streaming platform has emerged as the fastest-growing service in America thanks to its commitment to live sports. 

Paramount+ reported 46 million subscribers for the third quarter ending Sept. 30. The service — which launched in March 2021 — added 4.6 million subscribers in Q3 but lost 1.9 million. 

In August, Paramount extended its deal for U.S. media rights to the UEFA Champions League on a six-year, $1.5 billion pact that runs from 2024 to 2030. Paramount has held U.S. rights to the soccer competition since the 2019-2020 season, for which it previously paid $100 million per year.

Paramount beat out Amazon as a finalist after UEFA also met with FOX, ESPN, and others. 

  • In Q3, Paramount+ was the top streaming service in the U.S. in signups and gross subscriber additions.
  • The growth was driven by the start of the NFL regular season, the UEFA Champions League, and launches in international markets.
  • Outside of the U.S., the Premier League also helped add to the service’s subscriber base.

Despite the growth, Paramount’s streaming options have yet to turn a profit. In H1 FY2022, Paramount’s streaming services — which include the free platform Plutolost $901 million

The losses have spurred speculation of a merger with Warner Bros. Discovery or NBCUniversal to compete with Disney and Netflix — the only profitable major streaming service. 

Missed Estimates

Paramount generated $6.92 billion in revenue in Q3 2022 — a 5% increase year-over-year — but missed Wall Street estimates of $7 billion. Paramount attributed the missed mark to a decline in advertising revenue and consumers changing from pay-TV subscribers to streamers.

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

Andlauer Completes Record $950M Senators Acquisition

Long-awaited pact follows three months of due diligence, league review

FIFA, Kroenke Clash Over SoFi Stadium's World Cup Revenue Sharing

SoFi Stadium's hosting of World Cup matches may be in jeopardy.

TKO Makes First Big Move After WWE-UFC Merger

Investors drop TKO shares by 15% following SmackDown rights deal
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever


Featured Today

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Warriors Stake Reportedly Up For Sale at $7B Valuation

A 10% stake in the franchise could cost $700 million.
September 22, 2023

Jaguars Threaten Move Without $1B From Jacksonville Taxpayers

The Jagaurs are hoping to renovate TIAA Bank Field for $2 billion.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
June 30, 2023

Nike To Revive Kobe Signature Shoe Line

Late HOFer will again be the center of a signature shoe line.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items.
May 23, 2023

Dick’s Sporting Goods Sees Modest Growth, Less Foot Traffic

Dick's Sporting Goods saw a 5.3% increase in net sales in Q1.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
May 16, 2023

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
May 11, 2023

Topgolf Callaway Lowers Sales Expectations

Callaway cut its profit forecast for this year.
May 10, 2023

Endeavor Posts Record Quarter Amid UFC-WWE Merger Plans

Endeavor bought WWE in April, it also sold its IMG for $1.25B.
Barstool Sportsbook is owned by Penn Entertainment.
May 5, 2023

Penn Clashes With Barstool After Firing, Earnings Miss

Penn Entertainment's earnings missed and the company clashed with Barstool.
A view of the outside of Adidas' flagship store in Shanghai.
May 5, 2023

Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles

CEO admits that the loss of Yeezy is “of course hurting us.”