Tuesday, September 15, 2026

Paige Bueckers Cementing Superstar Status, Earning Potential

  • The reigning Player of the Year scored 15 of her game-high 27 points in the extra periods.
  • She has the highest earning potential per social media post ($62.9K) among all remaining March Madness athletes.
David Butler II-USA TODAY Sports/Design: John Regula

In the first multiple-overtime game ever in a women’s regional final, Paige Bueckers carried UConn to its record-extending 14th straight Final Four.

The reigning Player of the Year scored 15 of her game-high 27 points in the extra periods in UConn’s 91-87 double-OT win over NC State on Monday.

Per league rules, Bueckers will not be eligible for the WNBA Draft until 2023. But she’s already a superstar — and arguably the face of women’s college basketball — with the NIL success to prove it.

  • The 20-year-old became Gatorade’s first college athlete partner in November, and also has NIL deals with StockX and Cash App.
  • She has the highest earning potential per social media post ($62.9K) among all remaining March Madness athletes.
  • Last summer, the Wall Street Journal projected Bueckers could earn $1M per year.
  • Under the WNBA’s current rookie scale, she would be eligible for a three-year, $226,668 deal — with a $91,181 club option for a fourth year.

Of course, Geno Auriemma’s squad is bigger than one superstar: Guards Azzi Fudd and Christyn Williams combined for 40 points Monday, leading the offense before Bueckers’ late explosion.

UConn will need all their depth with trusted forward Dorka Juhasz (wrist) likely out for the rest of the tournament.

The Huskies are second favorites (+250) for a national title and will have to get past powerhouse Stanford (+350) on Friday, and then likely the championship favorite, South Carolina (-125).

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
First at FOS

WNBA Union Rips NBA for Exclusion From Betting Letter

Five men’s sports leagues sent a memo to regulators about betting-related harassment.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 28, 2026; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) warms up against the Seattle Seahawks prior to a game at Arrowhead Stadium.

Mahomes Comeback Kicks Off ESPN ‘MNF’ Coverage

The two-time NFL MVP is completing a remarkable injury recovery.
September 12, 2026

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
September 13, 2026

Myles Garrett’s Knee Surgery Adds to Rams’ Early Woes

He’ll miss at least four games on IR.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 11, 2026

Taylor Fritz’s Latest Ball Complaint: Retail Ones Are ‘Miserable’

Fritz was knocked out of the US Open in the third round.
September 11, 2026

US Open Ticket Prices Collapse for First Men’s Semifinal

The get-in for Zverev-Khachanov dipped below $30 Friday morning.
September 9, 2026

Late-Night Shelton-Alcaraz Thriller Raises Questions for US Open

Alcaraz and Shelton’s match ended at 3:34 a.m. ET.
September 8, 2026

Puka Nacua Remains Eligible for Rams Australia Opener

His disciplinary case is still under review.