Thursday, July 23, 2026

Paige Bueckers Cementing Superstar Status, Earning Potential

  • The reigning Player of the Year scored 15 of her game-high 27 points in the extra periods.
  • She has the highest earning potential per social media post ($62.9K) among all remaining March Madness athletes.
David Butler II-USA TODAY Sports/Design: John Regula

In the first multiple-overtime game ever in a women’s regional final, Paige Bueckers carried UConn to its record-extending 14th straight Final Four.

The reigning Player of the Year scored 15 of her game-high 27 points in the extra periods in UConn’s 91-87 double-OT win over NC State on Monday.

Per league rules, Bueckers will not be eligible for the WNBA Draft until 2023. But she’s already a superstar — and arguably the face of women’s college basketball — with the NIL success to prove it.

  • The 20-year-old became Gatorade’s first college athlete partner in November, and also has NIL deals with StockX and Cash App.
  • She has the highest earning potential per social media post ($62.9K) among all remaining March Madness athletes.
  • Last summer, the Wall Street Journal projected Bueckers could earn $1M per year.
  • Under the WNBA’s current rookie scale, she would be eligible for a three-year, $226,668 deal — with a $91,181 club option for a fourth year.

Of course, Geno Auriemma’s squad is bigger than one superstar: Guards Azzi Fudd and Christyn Williams combined for 40 points Monday, leading the offense before Bueckers’ late explosion.

UConn will need all their depth with trusted forward Dorka Juhasz (wrist) likely out for the rest of the tournament.

The Huskies are second favorites (+250) for a national title and will have to get past powerhouse Stanford (+350) on Friday, and then likely the championship favorite, South Carolina (-125).

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
Portland Trail Blazers Coach Chauncey Billups exits the Brooklyn Federal Courthouse after a hearing on illegal gambling schemes, in Brooklyn, New York, U.S., March 4, 2026. REUTERS/Eduardo Munoz

Chauncey Billups Continues Push for Speedy Poker Trial

Prosecutors are seeking a delay, while Billups pushes for a November trial.
May 14, 2026; Arlington, Texas, USA; Dallas Wings guard Azzi Fudd (35) follows through on a jump shot against the Minnesota Lynx during the second half at College Park Center.
First at FOS

WNBA Union Increases All-Star Prize Money Even With New CBA

The 3-Point Contest winner will take home $70,000.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Jonathan Vaughters Defends Late-Night Tour de France Drug Tests 

“Do you want the appearance of clean, or do you want clean and fair?”
kyle rudolph
July 22, 2026

Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL

Private equity makes “these assets a little more liquid.”
July 22, 2026

Jake Paul Responds to Critics: ‘I Brought Boxing to Netflix’

Paul believes the Tyson fight’s Netflix audience will never be matched.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 21, 2026

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
July 21, 2026

Late-Night Drug Tests Spark Backlash, Intrigue at Tour de France

Riders are pushing back on rare overnight anti-doping tests.
July 20, 2026

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.