Want more from Front Office Sports
in your search results?
Health data wrapped around your finger — sounds interesting, right? For one company, it’s a concept that’s scored a nine-figure investment.
Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million.
The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger.
More than 500,000 have been sold.
Made of lightweight titanium, the ring includes an internal battery for seven days of use, Bluetooth transmission, and a smartphone app that tracks the data.
Oura Health, which launched in 2013, has seen a recent uptick in interest from sports leagues including the NBA, WNBA, NASCAR, and UFC. The technology tracks:
- Respiratory rate
- Calorie burn
- Sleep cycles
- Body temperature, which can highlight issues like early-stage COVID-19
Roughly a quarter of players in last year’s NBA Bubble used the smart ring, an Oura spokesperson told Business Insider. The league ordered 2,000 for staff, players, and coaches at around $300 each.
The funding round was led by Elysian Park, the Los Angeles Dodgers’ investment arm, and The Chernin Group. It included new investors Temasek, JAZZ Venture Partners, and Eisai.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
