• Loading stock data...
Saturday, August 2, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

On Location, IMG Events Group Merge in Latest Endeavor

Endeavor
Kirby Lee-USA TODAY Sports

Endeavor Group Holdings is condensing two of its biggest divisions.

On Location — Endeavor’s sports, music ticketing, and hospitality business — is merging with talent agency IMG’s event group.

Endeavor acquired On Location in 2020 for $660 million. The firm has more than 150 rights-holders.

  • On Location is the NFL’s hospitality partner, which includes work on Super Bowl events. This year’s Super Bowl offering generated the largest revenue on record for On Location, according to Endeavor president Mark Shapiro.
  • It also includes the PGA, NCAA, and UFC as clients and is a hospitality provider for the Olympics in Paris, Milan, and Los Angeles.

On Location sits within Endeavor’s events, experiences, and rights division — the company’s largest — which reported $825.8 million in first-quarter revenue. In comparison, Endeavor’s representation division had $357.3 million in revenue.

Endeavor acquired IMG in 2014 for $2.3 billion. IMG’s roster includes the Rugby World Cup, Madrid Open, and SailGP.

Job Adjustments

Paul Caine, previously On Location’s president, will serve as president of the new subsidiary. Jon Lavallee will take over as the subsidiary’s chief financial officer. Lavallee was CFO of On Location after the company acquired PrimeSport in 2017, where he served as chief operating officer.

No layoffs are expected as part of the merger.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Commanders Seal Stadium Deal As D.C. Approves $1.1B in Funding

The NFL team’s return to its prior home receives key political support.

Micah Parsons Requests Trade From Cowboys As Contract Talks Stall

The defensive end has been seeking a new contract.
McLaurin

Terry McLaurin Asks Out of Washington Amid Contract Standoff

McLaurin is in the final year of a three-year, $68 million contract. 

NFL Preseason Getting Earliest Kickoff in 25 Years

The Lions and Chargers face off in the Pro Football Hall of Fame Game.

Featured Today

Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
April 25, 2025

The Former NBA Agent Who Became a Pickleball Deputy Commissioner

Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
Apr 10, 2025; Washington, District of Columbia, USA; (L-R) Washington Capitals owner Ted Leonsis, Capitals left wing Alex Ovechkin (8), Ovechkin's wife Nastya, and sons Sergei and Ilya watch a video during a ceremony honoring Ovechkin's becoming the NHL all-time goals leader prior to the Capitals' game against the Carolina Hurricanes at Capital One Arena.
June 12, 2025

Ted Leonsis Says His $7B Sports Empire Beats the NFL Model

Why synergy is the future of sports ownership.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.
April 14, 2025

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
March 13, 2025

Junior Bridgeman Was the Prototype for Business Success After Sports

He started with Wendy’s franchises, later expanding into bottling, magazines, and more.
Feb 12, 2023; Glendale, Arizona, US; A$AP Rocky on the sideline after halftime during Super Bowl LVII at State Farm Stadium.
February 27, 2025

A$AP Rocky Could Be Latest Celebrity Owner in English Soccer

Following his acquittal, the rapper is closer to owning Tranmere Rovers.
Oct 23, 2024; Miami, Florida, USA; Miami Heat president Pat Riley addresses the crowd during the Pat Riley Court dedication ceremony at halftime at Kaseya Center.
February 14, 2025

Here’s Where Pat Riley’s Three-Peat Trademark Money Goes

Riley has the phrase trademarked despite having no three-peat of his own.