Thursday, August 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds
Exclusive
Athletes

On Heels of Unprecedented Contract, Julio Rodriguez Signs with Adidas

  • Julio Rodriguez is linking up with Adidas in a multi-year deal.
  • In August, he signed what could end up being the largest contract in MLB history.
Seattle Mariners outfielder Julio Rodriguez hits during spring training
Rick Scuteri-USA TODAY Sports

Even before Seattle Mariners outfielder Julio Rodriguez won the 2022 American League Rookie of the Year award, he had already established himself as a star, with a contract to match.

Now he is growing his portfolio in another way: Rodriguez is the latest athlete to sign with Adidas, joining MLB players Kris Bryant, Luis Robert Jr., Corey Seager, and Trea Turner.

“It was important to align with a brand that I could perform with on the field at a high level and also be comfortable with off the field,” Rodriguez told Front Office Sports.

For many players entering their sophomore season, a major endorsement deal could top their salary – players in their first three seasons typically make salaries at or near the league minimum, which will be $720,000 in 2023. 

Rodriguez, however, signed a complicated extension last August that guarantees him $210 million over 12 years, and could grow to $470 million over 17 years, which would be the longest and largest contract in MLB history. 

  • The contract locks in Rodriguez through 2029 for $120 million.
  • The team can then exercise an option for another eight to 10 years, depending on Rodriguez’s MVP finishes in prior seasons.
  • If they turn down the option, Rodriguez will be able to opt into a five-year, $90 million extension.

“Starting the negotiations, the biggest thing for me was to have some upside built into the contract,” he said. “What we ended up with is a really unique structure that gives me security but also bet on myself and my potential.”

Rodriguez has been in the Mariners’ system since he was 16, so he felt like he knew the organization well when he committed to them for his career.

However, after a few more spring training games, he’ll switch uniforms for the World Baseball Classic, where he will play for a stacked Dominican Republic team.

“In the D.R., baseball is everything,” he said. “I love watching all of the fans and sports in the US, but in the D.R. It’s like all of that fandom combined into one. There is just so much passion and energy in every inning. You’ll see it soon in the WBC.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 22, 2026; Bronx, New York, USA; New York Yankees left fielder Cody Bellinger (35) hits a double against the Pittsburgh Pirates during the fourth inning at Yankee Stadium

Yankees Are Polymarket’s Latest Big Sports Swing

Polymarket became the exclusive prediction-market partner of MLB in March.
Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
Jul 31, 2026; Cumberland, Georgia, USA; Atlanta Braves third baseman Austin Riley (27) first baseman Matt Olson (28) pitcher Elieser Hernandez and catcher Joey Bart (16) react after defeating the Washington Nationals at Truist Park.

BravesVision Rollout Drags Braves Revenue Lower

Quarterly revenue and operating income fell for the MLB club.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
Dec 28, 2017; Portland, OR, USA; Portland Trail Blazers guard CJ McCollum (3) dribbles the ball past Philadelphia 76ers forward JJ Redick (17) and guard Ben Simmons (25) during the fourth quarter at the Moda Center. The Blazers won 114-110. Mandatory Credit:

Why Pro Athletes Are Saying Their Big Contracts Weren’t So Big

“I think people should listen, because they’re telling the truth,” Chris Bosh told FOS.
Aug 31, 2023; Flushing, NY, USA; John Isner of the United States is interviewed on court after his second round match against Michael Mmoh of the United States on day four of the 2023 U.S. Open tennis tournament at the USTA Billie Jean King National Tennis Center.
July 31, 2026

Former Tennis Pro on Influencers at Big Events: ‘Done a Lot for the Sport’

John Isner says there’s upside to content creators’ presence at Grand Slams.
Jul 12, 2026; London, United Kingdom; Jannik Sinner (ITA) serves against Alexander Zverev (GER) (not pictured) in the gentlemen's singles final of The Championships Wimbledon 2026 at All England Lawn Tennis and Croquet Club.
August 3, 2026

Star Withdrawals Test the Value of Tennis’s Masters Events

The Canadian Open is missing tennis’s biggest stars once again.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
July 30, 2026

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jan 7, 2026; Los Angeles, California, USA; San Jose Sharks center Macklin Celebrini (71) celebrates his goal scored against the Los Angeles Kings during the third period at Crypto.com Arena
July 29, 2026

Macklin Celebrini Contract Extension Sets New NHL Salary Mark

The Sharks locked up their young phenom at a record AAV.
July 28, 2026

John Isner Backs Tennis Players’ Push for More Pay

Stars conducted a 15-minute media boycott at the French Open.