Tuesday, June 30, 2026
Exclusive
Athletes

On Heels of Unprecedented Contract, Julio Rodriguez Signs with Adidas

  • Julio Rodriguez is linking up with Adidas in a multi-year deal.
  • In August, he signed what could end up being the largest contract in MLB history.
Seattle Mariners outfielder Julio Rodriguez hits during spring training
Rick Scuteri-USA TODAY Sports

Even before Seattle Mariners outfielder Julio Rodriguez won the 2022 American League Rookie of the Year award, he had already established himself as a star, with a contract to match.

Now he is growing his portfolio in another way: Rodriguez is the latest athlete to sign with Adidas, joining MLB players Kris Bryant, Luis Robert Jr., Corey Seager, and Trea Turner.

“It was important to align with a brand that I could perform with on the field at a high level and also be comfortable with off the field,” Rodriguez told Front Office Sports.

For many players entering their sophomore season, a major endorsement deal could top their salary – players in their first three seasons typically make salaries at or near the league minimum, which will be $720,000 in 2023. 

Rodriguez, however, signed a complicated extension last August that guarantees him $210 million over 12 years, and could grow to $470 million over 17 years, which would be the longest and largest contract in MLB history. 

  • The contract locks in Rodriguez through 2029 for $120 million.
  • The team can then exercise an option for another eight to 10 years, depending on Rodriguez’s MVP finishes in prior seasons.
  • If they turn down the option, Rodriguez will be able to opt into a five-year, $90 million extension.

“Starting the negotiations, the biggest thing for me was to have some upside built into the contract,” he said. “What we ended up with is a really unique structure that gives me security but also bet on myself and my potential.”

Rodriguez has been in the Mariners’ system since he was 16, so he felt like he knew the organization well when he committed to them for his career.

However, after a few more spring training games, he’ll switch uniforms for the World Baseball Classic, where he will play for a stacked Dominican Republic team.

“In the D.R., baseball is everything,” he said. “I love watching all of the fans and sports in the US, but in the D.R. It’s like all of that fandom combined into one. There is just so much passion and energy in every inning. You’ll see it soon in the WBC.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 28, 2026; Baltimore, Maryland, USA; Baltimore Orioles outfielder Colton Cowser (17) congratulates infielder Jackson Holliday (7) at home plate after Holliday hit a two-run home run in the seventh inning against the Washington Nationals at Oriole Park at Camden Yards.

Underperforming Teams Make for Uncertain Trade Market

Many clubs don’t yet know whether they will be buyers or sellers.
Jun 28, 2026; Cromwell, Connecticut, USA; Viktor Hovland follows his drive on the 1st hole during the final round of the Travelers Championship golf tournament. Mandatory Credit: John Dufour-Imagn Images

NBC Misses First Hour of Red Sox–Yankees Amid PGA Tour Delay

The Travelers Championship experienced a weather delay on Sunday.
Jun 17, 2026; Phoenix, Arizona, USA; Las Vegas Aces guard Chelsea Gray (12) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive

WNBA Star Chelsea Gray to Join Prime Video As Player Contributor

Gray is the latest active player to join the media.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Netflix’s Elle Duncan on the Home Run Derby, ‘Field of Dreams’ Game & more

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.

Unrivaled Lands Two International Stars Amid Project B Battle

Unrivaled also signed Canadian forward Bridget Carleton.
June 23, 2026

Greg Olsen: NFL Franchises Interested in Hosting Tight End U

The annual summer summit is in its sixth year.
June 25, 2026

Tracy McGrady Buying 80% of ABCD as He Revives Legendary Camp

McGrady is bringing back a piece of basketball history.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
June 23, 2026

Giannis Antetokounmpo Finally Traded to Miami

The Heat and Bucks struck a deal late Monday night.
Apr 18, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes defenseman Jalen Chatfield (5) checks Ottawa Senators left wing Brady Tkachuk (7) during the second period in game one of the first round of the 2026 Stanley Cup Playoffs at Lenovo Center.
June 22, 2026

Tkachuk Is Latest Star Player on Canadian Team to Move South

The former Senators captain will now play with his older brother.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Landon Donovan discusses the state of youth soccer with Front Office Sports.
June 18, 2026

Landon Donovan Sounds Alarm on Youth Soccer Culture

Donovan believes an early emphasis on winning has harmed youth soccer.