Friday, August 14, 2026
Exclusive
Athletes

On Heels of Unprecedented Contract, Julio Rodriguez Signs with Adidas

  • Julio Rodriguez is linking up with Adidas in a multi-year deal.
  • In August, he signed what could end up being the largest contract in MLB history.
Seattle Mariners outfielder Julio Rodriguez hits during spring training
Rick Scuteri-USA TODAY Sports

Even before Seattle Mariners outfielder Julio Rodriguez won the 2022 American League Rookie of the Year award, he had already established himself as a star, with a contract to match.

Now he is growing his portfolio in another way: Rodriguez is the latest athlete to sign with Adidas, joining MLB players Kris Bryant, Luis Robert Jr., Corey Seager, and Trea Turner.

“It was important to align with a brand that I could perform with on the field at a high level and also be comfortable with off the field,” Rodriguez told Front Office Sports.

For many players entering their sophomore season, a major endorsement deal could top their salary – players in their first three seasons typically make salaries at or near the league minimum, which will be $720,000 in 2023. 

Rodriguez, however, signed a complicated extension last August that guarantees him $210 million over 12 years, and could grow to $470 million over 17 years, which would be the longest and largest contract in MLB history. 

  • The contract locks in Rodriguez through 2029 for $120 million.
  • The team can then exercise an option for another eight to 10 years, depending on Rodriguez’s MVP finishes in prior seasons.
  • If they turn down the option, Rodriguez will be able to opt into a five-year, $90 million extension.

“Starting the negotiations, the biggest thing for me was to have some upside built into the contract,” he said. “What we ended up with is a really unique structure that gives me security but also bet on myself and my potential.”

Rodriguez has been in the Mariners’ system since he was 16, so he felt like he knew the organization well when he committed to them for his career.

However, after a few more spring training games, he’ll switch uniforms for the World Baseball Classic, where he will play for a stacked Dominican Republic team.

“In the D.R., baseball is everything,” he said. “I love watching all of the fans and sports in the US, but in the D.R. It’s like all of that fandom combined into one. There is just so much passion and energy in every inning. You’ll see it soon in the WBC.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Field of Dreams Game Survives Rain, Delivers Nostalgia

Weather worries gave way to an emotional night in Iowa.
Exclusive

Jimmy Traina, Sal Licata, John Jastremski Joining Media Start-Up

Traina left Sports Illustrated earlier this week.
Mar 15, 2024; Las Vegas, NV, USA; FS1 announcer Jason Benetti during the game between the Colorado Buffaloes and the Washington State Cougars at T-Mobile Arena. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Jason Benetti Will Call NBA Games for NBC This Season

Benetti will supplement NBC’s roster, not replace any of its NBA voices.
May 9, 2026; Los Angeles, California, USA; Former Disney CEO Bob Iger watches pregame warm ups before the game between Angel City FC and the San Diego Wave at BMO Stadium.

Iger, Kushner, Walter Have Sports Empires Beyond the Lakers

The three businessmen already own stakes across major sports leagues.
podcast thumbnail mobile
Front Office Sports Today

Lakers’ Shocking $12.5B Sale, Cuban Drops Mavs Suit, Field of Dreams Tickets Soar

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
August 10, 2026

How the Chicago Sky Found the League’s Biggest Revelation

Sydney Taylor went undrafted in 2024 and played two years in Europe.
Terrell Owens
August 13, 2026

Terrell Owens on Losing His Fortune: ‘Money Was Just Missing’

Owens says he eventually hired forensic accountants after discovering missing money.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 7, 2026

Money Suddenly Floods NFL’s Running Back Market

The long-overlooked position gets a big jolt of new energy. 
August 7, 2026

Clippers, Leonard Had Sponsorship Deal With Daktronics: Report

Daktronics installed the Intuit Dome’s halo board.
Eastlake’s Julian Williams (3) runs the ball during a District 1-6A high school football game against Pebble Hills on Friday, Oct. 31, 2025, at SAC 1 in El Paso, Texas.
August 6, 2026

Texas Heat Rules Reshape High School Football Practices

Smaller programs may lack the facilities and trainers to adapt.
Dec 28, 2017; Portland, OR, USA; Portland Trail Blazers guard CJ McCollum (3) dribbles the ball past Philadelphia 76ers forward JJ Redick (17) and guard Ben Simmons (25) during the fourth quarter at the Moda Center. The Blazers won 114-110. Mandatory Credit:
August 4, 2026

Why Pro Athletes Are Saying Their Big Contracts Weren’t So Big

“I think people should listen, because they’re telling the truth,” Chris Bosh told FOS.