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Friday, January 23, 2026

Olympic Media Rights Awarded to Warner Bros. Discovery, EBU

  • The Olympics has secured its European broadcasters through 2032.
  • Warner Bros. Discovery and the European Broadcasting Union signed a new deal with the IOC.
Olympics
Jerry Lai-USA TODAY Sports

The Olympics have tied down European broadcasters through the next decade.

The International Olympic Committee signed a joint agreement with the European Broadcasting Union and Warner Bros. Discovery covering all European territories from 2026 to 2032.

  • Discovery Communications, which closed its merger with Warner Bros. in April 2022, won European rights to the Olympics in 2015 in a $1.4 billion deal spanning 2018 -2024.
  • Under the new deal, the EBU will offer more than 200 hours of free-to-air coverage of the Summer Games and over 100 for the Winter Games. WBD will be the exclusive pay provider for 49 European territories.
  • The new deal will begin with the Winter Games in Milan in 2026, followed by the Summer Games in Los Angeles in 2028.
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The IOC is reevaluating its selection process after the effects of climate change reduced the number of viable host cities. The committee may award hosting duties on a rotating basis instead of picking cities one at a time.

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