Friday, July 17, 2026

NWSL Commish Expects ‘5-10’ Bids for Expansion Teams

  • The NWSL is looking to add two teams to its 12-club roster by 2024.
  • Commissioner Jessica Berman expects “five-to-10 official bids.”
NWSL-Commissioner-Jessica-Berman-Champions-Trophy
Amber Searls-USA TODAY Sports

As the deadline to submit bids for an NWSL expansion franchise approaches, there’s no shortage of interested investors.

The NWSL is looking to add two teams to its 12-club roster by 2024, and commissioner Jessica Berman said over the weekend that she expects “five-to-10 official bids” after the Nov. 4 deadline following interest from 82 groups.

There may already be a frontrunner. When David Blitzer and Ryan Smith purchased MLS’ Real Salt Lake earlier this year — reportedly for nearly $400 million — the deal included a reported $2 million option to revive the Utah Royals, which dissolved in 2020. 

  • Kansas City Current owner Angie Long recently said the next team’s owners could pay “upwards of $50 million” in expansion fees.
  • A decision on expansion franchises will be announced in early 2023.

Berman added that findings from the NWSL misconduct investigation didn’t turn away interest.

“We need people around the table who are willing to face down the challenges that women face in society and are willing to do the hard work to solve those challenges in the NWSL,” she said.

Primetime Players

If investors weren’t already convinced of the league’s growing popularity, they‘re sure to be now.

Saturday’s NWSL Championship game between the Portland Thorns and the Kansas City Current — the first in primetime — drew in 915,000 viewers, a 71% year-over-year increase.

The league’s 10th season, which set multiple league attendance records, reportedly outperformed MLS’ 10th season by 43% in playoff attendance.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
July 16, 2026

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.
Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.
July 17, 2026

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further in to a series of key events.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At the Open, alcohol sales start at 10 a.m. each day.