Tuesday, August 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NWSL Commish Expects ‘5-10’ Bids for Expansion Teams

  • The NWSL is looking to add two teams to its 12-club roster by 2024.
  • Commissioner Jessica Berman expects “five-to-10 official bids.”
NWSL-Commissioner-Jessica-Berman-Champions-Trophy
Amber Searls-USA TODAY Sports

As the deadline to submit bids for an NWSL expansion franchise approaches, there’s no shortage of interested investors.

The NWSL is looking to add two teams to its 12-club roster by 2024, and commissioner Jessica Berman said over the weekend that she expects “five-to-10 official bids” after the Nov. 4 deadline following interest from 82 groups.

There may already be a frontrunner. When David Blitzer and Ryan Smith purchased MLS’ Real Salt Lake earlier this year — reportedly for nearly $400 million — the deal included a reported $2 million option to revive the Utah Royals, which dissolved in 2020. 

  • Kansas City Current owner Angie Long recently said the next team’s owners could pay “upwards of $50 million” in expansion fees.
  • A decision on expansion franchises will be announced in early 2023.

Berman added that findings from the NWSL misconduct investigation didn’t turn away interest.

“We need people around the table who are willing to face down the challenges that women face in society and are willing to do the hard work to solve those challenges in the NWSL,” she said.

Primetime Players

If investors weren’t already convinced of the league’s growing popularity, they‘re sure to be now.

Saturday’s NWSL Championship game between the Portland Thorns and the Kansas City Current — the first in primetime — drew in 915,000 viewers, a 71% year-over-year increase.

The league’s 10th season, which set multiple league attendance records, reportedly outperformed MLS’ 10th season by 43% in playoff attendance.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jason Wright: Why WNBA Valuations Could Catch Up to NHL

Jason Wright says it could happen, “save for some weird gender bias.”
WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Soccer - Copa Libertadores - Final - Atletico Mineiro v Botafogo - Estadio Mas Monumental, Buenos Aires, Argentina - November 30, 2024 Botafogo owner John Textor celebrates with the trophy after winning the Copa Libertadores

John Textor Seeks $400M From Michele Kang in Lyon Takeover Suit

Textor claims Kang convinced him to give up control of Lyon while plotting to oust him.
Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
podcast thumbnail mobile
Front Office Sports Today

8/4/26 – Pochettino’s New Deal, Dodgers Load Up, Browns Pick Turf

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.

UFC’s White House Event Lost $30M, but Business Kept Growing

The business grew despite red ink from the June showcase.
August 3, 2026

LIV’s $30M New York, Indy Events Move Ahead Despite Questions

LIV Golf New York begins at Trump Bedminster on Thursday.
August 3, 2026

MLS Taps Private Equity Veteran As Next Commissioner

Don Garber had led the league since 1999.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Jul 31, 2026; Los Angeles, California, USA; Los Angeles Dodgers pitcher Cole Irvin (38) hands the ball to manager Dave Roberts (30) during the ninth inning against the Boston Red Sox at Dodger Stadium.
August 3, 2026

MLB Trade Deadline Sees Big Market Clubs Trade Top Players

“It just seems like there’s always blowback with us,” the Dodgers manager said.
Jun 28, 2026; Chaska, Minnesota, USA; Nelly Korda takes a tee shot off of hole 1 during the final round of the KPMG Women's PGA Championship golf tournament. Mandatory Credit: Nick Wosika-Imagn Images
August 3, 2026

Korda Tops Women’s Major Money List—and Nearly the Men’s

Korda earned $4.59 million in prize money at the majors.
August 2, 2026

Kelsey Plum Deal Headlines Another Quiet WNBA Trade Deadline

The 2026 WNBA trade deadline saw little action.
August 2, 2026

Another WNBA Unruly Fan Incident Adds to String of Controversies

Police are investigating the alleged assault as a possible bias crime.