Tuesday, July 21, 2026

NWSL Commish Expects ‘5-10’ Bids for Expansion Teams

  • The NWSL is looking to add two teams to its 12-club roster by 2024.
  • Commissioner Jessica Berman expects “five-to-10 official bids.”
NWSL-Commissioner-Jessica-Berman-Champions-Trophy
Amber Searls-USA TODAY Sports

As the deadline to submit bids for an NWSL expansion franchise approaches, there’s no shortage of interested investors.

The NWSL is looking to add two teams to its 12-club roster by 2024, and commissioner Jessica Berman said over the weekend that she expects “five-to-10 official bids” after the Nov. 4 deadline following interest from 82 groups.

There may already be a frontrunner. When David Blitzer and Ryan Smith purchased MLS’ Real Salt Lake earlier this year — reportedly for nearly $400 million — the deal included a reported $2 million option to revive the Utah Royals, which dissolved in 2020. 

  • Kansas City Current owner Angie Long recently said the next team’s owners could pay “upwards of $50 million” in expansion fees.
  • A decision on expansion franchises will be announced in early 2023.

Berman added that findings from the NWSL misconduct investigation didn’t turn away interest.

“We need people around the table who are willing to face down the challenges that women face in society and are willing to do the hard work to solve those challenges in the NWSL,” she said.

Primetime Players

If investors weren’t already convinced of the league’s growing popularity, they‘re sure to be now.

Saturday’s NWSL Championship game between the Portland Thorns and the Kansas City Current — the first in primetime — drew in 915,000 viewers, a 71% year-over-year increase.

The league’s 10th season, which set multiple league attendance records, reportedly outperformed MLS’ 10th season by 43% in playoff attendance.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer - Copa Libertadores - Final - Atletico Mineiro v Botafogo - Estadio Mas Monumental, Buenos Aires, Argentina - November 30, 2024 Botafogo owner John Textor celebrates with the trophy after winning the Copa Libertadores

John Textor Seeks $400M From Michele Kang in Lyon Takeover Suit

Textor claims Kang convinced him to give up control of Lyon while plotting to oust him.
Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jake Paul on Women’s Sports, Prediction Markets & $100M Investment Fund

0:00

Featured Today

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.

Red Sox Revival Turns MLB Trade Deadline Upside Down

Boston has risen from the AL’s worst record to a playoff position.
July 20, 2026

LIV Golf Returns After 47-Day Break, Facing $1.1M Lawsuit

A former technology partner is suing LIV Golf.
July 21, 2026

PGA Tour Undercuts LIV Golf With Asian Tour Deal

The International Series will likely end its partnership with LIV.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.
July 20, 2026

Rory McIlroy Tops Golf’s Major Prize Money List With $5.34M

McIlroy won $4.5 million at the Masters.
Exclusive
July 20, 2026

NFL Owners Expect New Deal for Roger Goodell

NFL media rights, labor talks make continuity a priority.