Tuesday, June 23, 2026

NWSL Commish Expects ‘5-10’ Bids for Expansion Teams

  • The NWSL is looking to add two teams to its 12-club roster by 2024.
  • Commissioner Jessica Berman expects “five-to-10 official bids.”
NWSL-Commissioner-Jessica-Berman-Champions-Trophy
Amber Searls-USA TODAY Sports

As the deadline to submit bids for an NWSL expansion franchise approaches, there’s no shortage of interested investors.

The NWSL is looking to add two teams to its 12-club roster by 2024, and commissioner Jessica Berman said over the weekend that she expects “five-to-10 official bids” after the Nov. 4 deadline following interest from 82 groups.

There may already be a frontrunner. When David Blitzer and Ryan Smith purchased MLS’ Real Salt Lake earlier this year — reportedly for nearly $400 million — the deal included a reported $2 million option to revive the Utah Royals, which dissolved in 2020. 

  • Kansas City Current owner Angie Long recently said the next team’s owners could pay “upwards of $50 million” in expansion fees.
  • A decision on expansion franchises will be announced in early 2023.

Berman added that findings from the NWSL misconduct investigation didn’t turn away interest.

“We need people around the table who are willing to face down the challenges that women face in society and are willing to do the hard work to solve those challenges in the NWSL,” she said.

Primetime Players

If investors weren’t already convinced of the league’s growing popularity, they‘re sure to be now.

Saturday’s NWSL Championship game between the Portland Thorns and the Kansas City Current — the first in primetime — drew in 915,000 viewers, a 71% year-over-year increase.

The league’s 10th season, which set multiple league attendance records, reportedly outperformed MLS’ 10th season by 43% in playoff attendance.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Landon Donovan discusses the NWSL with Front Office Sports.

Landon Donovan: NWSL Is ‘Best Investment in Sports’

The former USMNT captain pointed to the USWNT’s success as proof.
Exclusive

No White House Invite Yet for NWSL Champion Gotham FC

The club was the first NWSL team to visit, in 2024.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With Tight End University’s Greg Olsen

0:00

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) fights Ilia Topuria (red gloves) during the UFC Freedom 250 at the White House South Lawn.

UFC Leans Further In to AI With New Meta Rankings

The ranking system debuted with multiple issues.
June 23, 2026

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.
June 23, 2026

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
June 23, 2026

Unrivaled and Project B Are in an Arms Race for WNBA Talent

Both leagues announced new roster signings in recent days.
June 23, 2026

Tiger Woods Returns to Public Eye to Support PGA Tour Changes

Woods was arrested in March after a rollover car crash in Florida.
June 23, 2026

PGA Tour Greenlights New Two-Series Structure to Begin in 2028

A new Championship Series and Challenger Series will run concurrently.
June 22, 2026

Women’s PGA Championship Now Richest Event in Women’s Golf

Prize money is increasing by $1 million to $13 million.