NBC Could Get In On College Football Playoffs
Women’s professional soccer continues to gain popularity with American fans.
A record viewing audience of 915,000 tuned in to watch the Portland Thorns defeat the Kansas City Current 2-0 to claim their third NWSL title on Saturday.
That makes it the most-watched match in league history and represents a 71% increase from last season’s championship, also played on a Saturday.
Part of the reason for the bump in viewership was likely the match’s presence on CBS in a primetime slot — the first time that has happened in league history.
Overall, 2022 represented a landmark season for the nine-year-old league.
In addition to the uptick in viewership for the final, the NWSL set multiple attendance records this season, including several single-game records and most overall over the course of the season (1,042,063).
It’s all led to a bigger bottom line for the sport as a whole: The number of title sponsors for women’s soccer leagues grew 11% since 2021, while club commercial revenue increased 33% and league commercial revenue jumped 24% year-over-year.
