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Sunday, December 15, 2024

NWSL Championship Draws League Record Viewership

  • A record viewing audience of 915,000 watched the Portland Thorns claim their third title.
  • The match represented the league’s first time on a broadcast network in primetime.
Amber Searls-USA TODAY Sports

Women’s professional soccer continues to gain popularity with American fans.

A record viewing audience of 915,000 tuned in to watch the Portland Thorns defeat the Kansas City Current 2-0 to claim their third NWSL title on Saturday.

That makes it the most-watched match in league history and represents a 71% increase from last season’s championship, also played on a Saturday.

Part of the reason for the bump in viewership was likely the match’s presence on CBS in a primetime slot — the first time that has happened in league history.

Overall, 2022 represented a landmark season for the nine-year-old league.

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In addition to the uptick in viewership for the final, the NWSL set multiple attendance records this season, including several single-game records and most overall over the course of the season (1,042,063).

It’s all led to a bigger bottom line for the sport as a whole: The number of title sponsors for women’s soccer leagues grew 11% since 2021, while club commercial revenue increased 33% and league commercial revenue jumped 24% year-over-year.

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