• Loading stock data...
Saturday, September 6, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Nowitzki’s 30k points leads to activation for Bud Light

After Nowitzki's historic night, ABInBev helped him celebrate by sending him 30k cans of Bud Light. (RONALD MARTINEZ/GETTY IMAGES)

After Nowitzki’s historic night, ABInBev helped him celebrate by sending him 30k cans of Bud Light. (RONALD MARTINEZ/GETTY IMAGES)

On Wednesday night, Dirk Nowitzki became the sixth player in NBA history to amass 30,000 points in their career. Nowitzki achieved the milestone in a seemingly scripted, Derek Jeter-like fashion, pouring in 25 points in 24 minutes in what was a throwback performance in the fullest.

Want more great content like this? Be sure to subscribe to our newsletter!

To commend the effort, ABInBev took it upon themselves to ship 30,000 cans of Bud Light to the sharpshooting big man, leaving a note that read: “Dear Dirk, Congrats on the 30,000 points. Here’s 30,000 Bud Lights to share with your friends! Cheers, Bud Light.”

Bud Light's note to Dirk. Image via NYDailyNews

Bud Light’s note to Dirk. Image via NYDailyNews

Piggybacking the national acclaim a player garners for achieving a milestone is a smart ploy for any brand, and Nowitzki compounded the plug when he told reporters after the game, “I just had a Bud Light for the first time in a long time.”

(Dirk’s brand integration approached Peyton Manning levels with that quote.)

However, the activation does not end there, as fans 21+ attending tonight’s game will receive one can of Bud Light on the house.

This activation could not have come at a better time, considering that Dallas is slated to play against the Brooklyn Nets (sporting a dreadful 11–52 record) tonight. Perhaps the infusion of Bud Light will create a more cheerful crowd than previously expected.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Angel Reese

Angel Reese Suspended For Half-Game After Ripping Teammates

The team is disciplining Reese for criticizing her teammates publicly.
Valkyries

Valkyries Are Only Latest WNBA Team To Be Displaced in Playoffs

Several important playoff series have been moved over the years.
Mar 28, 2025; Brooklyn, New York, USA; Los Angeles Clippers owner Steve Ballmer leaves his court side seat after a game against the Brooklyn Nets at Barclays Center.

‘They Conned Me’: Ballmer Responds to Kawhi Leonard Allegations

Ballmer spoke on “SportsCenter” about the allegations he broke NBA rules.

Featured Today

Tennis

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.