Nowitzki’s 30k points leads to activation for Bud Light

On Wednesday night, Dirk Nowitzki became the sixth player in NBA history to amass 30,000 points in their career. Nowitzki achieved the milestone in a seemingly scripted, Derek Jeter-like fashion, pouring in 25 points in 24 minutes in what was a throwback performance in the fullest.

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To commend the effort, ABInBev took it upon themselves to ship 30,000 cans of Bud Light to the sharpshooting big man, leaving a note that read: “Dear Dirk, Congrats on the 30,000 points. Here’s 30,000 Bud Lights to share with your friends! Cheers, Bud Light.”

Piggybacking the national acclaim a player garners for achieving a milestone is a smart ploy for any brand, and Nowitzki compounded the plug when he told reporters after the game, “I just had a Bud Light for the first time in a long time.”

(Dirk’s brand integration approached Peyton Manning levels with that quote.)

However, the activation does not end there, as fans 21+ attending tonight’s game will receive one can of Bud Light on the house.

After 30K points, Dirk says he "had a Bud Light for the 1st time in a long time." Bud delivers 30K cans, giving 1 to each fan 21+ tonight pic.twitter.com/aoeBzvEjeC

— Darren Rovell (@darrenrovell) March 10, 2017

This activation could not have come at a better time, considering that Dallas is slated to play against the Brooklyn Nets (sporting a dreadful 11–52 record) tonight. Perhaps the infusion of Bud Light will create a more cheerful crowd than previously expected.