• Loading stock data...
Sunday, January 11, 2026

North Carolina’s Sports Betting Approval Is A Big Bump For Sportsbooks

  • Legalization arrives in one of country’s largest and fastest growing states
  • Bigger opportunities in California, Texas remain elusive to sportsbooks
Bob Donnan-USA TODAY Sports

Legislators in one of America’s largest and fastest-growing states have approved a bill to introduce sports wagering, providing yet another fertile market territory for gaming operators.

The North Carolina General Assembly passed legislation authorizing sports and horse-race wagering following prior approval by the state Senate — and reversing a defeat to anti-gambling advocates nearly a year ago. 

The bill now moves to Gov. Roy Cooper, who repeatedly has expressed support for the measure. If signed into law, the bill would allow betting as soon as January.

The move eclipses most other state approvals, as the Tar Heel State is the country’s ninth-largest in population with nearly 11 million people, hosts four teams in the five major U.S. pro leagues, and has enjoyed the third-most population growth among states from 2021-22. 

Prominent venues such as Bank of America Stadium and Charlotte Motor Speedway could also house in-person sportsbooks, with the bill allowing up to eight such venues in the state.

It’s another critical market for sportsbooks as they continue to build out a patchwork of legalized states. North Carolina researchers are projecting as much as $100 million in annual tax revenue from sports betting by 2028.

Not So Fast

The two most populous states remain elusive to gaming operators.

Last fall, voters in California overwhelmingly defeated two measures that could have legalized sports wagering there. Sports betting in Texas, meanwhile, is dead until at least 2025 after proposed legislation failed to receive consideration in the state senate — Texas lawmakers meet in alternating years.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Rep. Ritchie Torres, is shown during a congressional field hearing on Countering Violent Extremism, Terrorism and Antisemitic Threats in New Jersey. Monday, October 3, 2022

Prediction Market Scrutiny Intensifies With Introduction of Insider Trading Bill

The legislation was spurred by suspiciously timed Venezuela trades, not sports.
Jan 5, 2026; New York, New York, USA; New York Rangers center Vincent Trocheck (16) celebrates his goal against Utah Mammoth goaltender Karel Vejmelka (70) with left wings Artemi Panarin (10) and Alexis Lafreniere (13) and center Mika Zibanejad (93) and defenseman Adam Fox (23) during the second period at Madison Square Garden.

NHL Deepens Ties to Polymarket, Kalshi As Other Leagues Stay Away

Its new Rangers deal comes after Kalshi broke the ice with the Blackhawks.
People celebrate near Mar-a-Lago in Palm Beach, Florida, while President Trump has a press conference about US forces capturing Venezuela's leader Nicolas Maduro after bombing the capital Caracas on January 3, 2026.

Venezuela Trades, Not Sports, Drive New Prediction-Market Legislation

A bill targeting insider trading on the platforms will be proposed this week.
Imagn Images/Front Office Sports

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Prediction markets

Prediction Markets Exploded in 2025. What Comes Next?

After 2025’s prediction-markets mania, the dust may start to settle in 2026.
December 30, 2025

Sportsbooks Sue to Stop Chicago’s New Licensing Requirement

DraftKings, FanDuel, and others are crying foul over last-minute budget additions.
December 30, 2025

ESPN Employee Didn’t Violate Rules in $1 Million DraftKings Win

ESPN researcher Mackenzie Kraemer didn’t break company rules, a source told FOS.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
December 30, 2025

Why Polymarket Has Avoided Legal Pushback So Far

Regulators have taken a wait-and-see approach since Polymarket’s U.S. relaunch.
Emmanuel Clase
December 26, 2025

2025 Was the Year of Sports Gambling Scandals

Gambling scandals across pro and college sports went mainstream in 2025.
Dec 20, 2025; Ottawa, Ontario, CAN; Chicago Blackhawks left wing Andre Burakovsky (28) celebrates with center Ryan Greene (20) his goal scored in the second period against the Ottawa Senators at the Canadian Tire Centre.
exclusive
December 23, 2025

Blackhawks Are First Pro Team to Make Direct Deal With Kalshi

The deal builds on Kalshi’s existing partnership with the NHL.
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
December 22, 2025

FanDuel Joins Prediction-Market Fray As New App Goes Live

FanDuel Predicts is live in five states.