Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

North Carolina’s Sports Betting Approval Is A Big Bump For Sportsbooks

  • Legalization arrives in one of country’s largest and fastest growing states
  • Bigger opportunities in California, Texas remain elusive to sportsbooks
Bob Donnan-USA TODAY Sports

Legislators in one of America’s largest and fastest-growing states have approved a bill to introduce sports wagering, providing yet another fertile market territory for gaming operators.

The North Carolina General Assembly passed legislation authorizing sports and horse-race wagering following prior approval by the state Senate — and reversing a defeat to anti-gambling advocates nearly a year ago. 

The bill now moves to Gov. Roy Cooper, who repeatedly has expressed support for the measure. If signed into law, the bill would allow betting as soon as January.

The move eclipses most other state approvals, as the Tar Heel State is the country’s ninth-largest in population with nearly 11 million people, hosts four teams in the five major U.S. pro leagues, and has enjoyed the third-most population growth among states from 2021-22. 

Prominent venues such as Bank of America Stadium and Charlotte Motor Speedway could also house in-person sportsbooks, with the bill allowing up to eight such venues in the state.

It’s another critical market for sportsbooks as they continue to build out a patchwork of legalized states. North Carolina researchers are projecting as much as $100 million in annual tax revenue from sports betting by 2028.

Not So Fast

The two most populous states remain elusive to gaming operators.

Last fall, voters in California overwhelmingly defeated two measures that could have legalized sports wagering there. Sports betting in Texas, meanwhile, is dead until at least 2025 after proposed legislation failed to receive consideration in the state senate — Texas lawmakers meet in alternating years.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 27, 2026; New York City, New York, USA; New York Mets second baseman Marcus Semien (10) is greeted at home plate by center fielder Tyrone Taylor (28) after hitting a two run home run against the Atlanta Braves during the sixth inning at Citi Field.

Meet the Mets’ Prediction-Market Pick: Novig

The Mets chose Novig over industry giants like Kalshi and Polymarket.

Soccer Erupts Over Infantino’s Sudden Plan to Sell World Cup

Three confederations oppose the plan or how FIFA surprised them with it.

How Selling Stakes in World Cup Would Change Soccer

FIFA wants investors to own roughly 20% of a new commercial engine.

TCU AD on Senate College Sports Bill: ‘This Is Our Mess’

Mike Buddie doesn’t blame Congress for bill’s delay.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

WNBA Posts, Deletes Video of Apparent Bueckers–Reese Bet

The CBA includes strict prohibitions against players wagering on games.
Feb 5, 2026; San Francisco, CA, USA; A NFL shield logo at the NFL Honors Red Carpet before Super Bowl LX at Palace of Fine Arts.
July 28, 2026

NFL Sounds Alarm on ‘Objectionable’ Prediction Markets

The league flagged a number of concerns as the deadline for public comments hit.
July 28, 2026

NBA, MLB Want More Say in Prediction Markets

The NBA said a new rules proposal “falls well short.”
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)
July 24, 2026

Kalshi Says Screenshot in Netflix Trailer Was ‘Fabricated’

The prediction-market platform is demanding Netflix take the trailer down immediately.
May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images
July 24, 2026

Prediction Markets Had No Clue Where LeBron Was Going

Philadelphia’s chances on Kalshi spiked just before the news broke.
Premier Lacrosse Leauge
July 21, 2026

PLL Quietly Struck Exclusive Deal With Polymarket

The deal with the Premier Lacrosse League was signed earlier this year.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.