Friday, July 3, 2026

Nintendo Eyes More Original Game Series

  • Nintendo will direct its focus towards developing more original IP for the Switch.
  • The decision allows Nintendo to remain competitive in the dynamic gaming industry.
Nintendo/Design: Alex Brooks

Nintendo will direct its focus toward developing more original intellectual property for its best-selling console ever, the Switch.

“Games are not a necessity of life. In order for customers to choose games in their finite time, they have to be interesting. Competition is tough,” Nintendo President Shuntaro Furukawa told Nikkei. 

The Switch has sold nearly 80 million units since its launch in 2017 and moved 11.57 million units in the last three months of 2020, its best quarter yet. Lifetime software sales for the Switch have reached 532 million units, as well. 

Nintendo expects to reach $12.8 billion in revenue for its fiscal year ending March 2021.

The Switch’s best-selling game, “Mario Kart 8 Deluxe,” has sold more than 33 million copies. It’s been a challenge for Nintendo to develop new IP that can generate the same success, but the company is prioritizing more original series going forward.

“We are constantly building up ideas for the new consoles the market is expecting,” said Furukawa. 

Nintendo is also planning to release an upgraded model of the Switch in the near future. However, Furukawa has warned that the global semiconductor shortage may create production issues for the console.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Saudi’s Savvy Games Makes $4.9B Deal

Saudi Arabia’s Savvy Games Group is making a $4.9 billion acquisition.
A defeat screen is show in front of a Call of Duty professional player during a tournament after a competitive match.

Microsoft: No Merger Without ‘Call of Duty’

Microsoft sees no path to acquiring Activision Blizzard without ‘Call of Duty.’
Two Call of Duty cosplayers in front of an Activision sign

Activision Blizzard Sets Records, Nintendo Flops

Activision Blizzard reported $2.33 billion in fourth-quarter revenue.

Nintendo Ramps Up Console Production

Nintendo is reportedly planning to increase production of the Switch.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand To Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.