Thursday, April 23, 2026

Nike ‘Unlikely’ to Extend Kyrie Irving’s $11M Sneaker Contract

  • The sneaker giant is uncertain of the seven-time All-Star’s future in basketball, according to ESPN.
  • Nets GM Sean Marks is also unsure whether Irving will sign a five-year, $245.6 million extension.
Brad Penner-USA TODAY Sports

Brooklyn Nets guard Kyrie Irving has one of the most popular sneakers in all of basketball, but Nike is reportedly unwilling to move forward with the controversial seven-time All-Star.

According to ESPN, Nike is skeptical about Irving’s future in the NBA — and that’s played a role in reaching a deal when his contract, reportedly worth $11 million per year, expires after the 2022-23 season.

Beyond his commitment to Nike, his allegiance to the sport itself is now seemingly in question. 

In the Nets’ end-of-season press conference, GM Sean Marks wouldn’t say whether Irving would sign the five-year, $245.6 million extension he’s eligible for this upcoming summer.

The Nets are coming off another disappointing season. Once preseason favorites to win the title, Irving, Kevin Durant and company were swept in the opening round of the playoffs by the Celtics.

Irving, 30, played in only 29 games this past season because he was unvaccinated, and New York City’s vaccination mandate didn’t allow him to play home games. 

He forfeited roughly $16 million of his contract from missed games.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) is defended by Los Angeles Clippers guard Bennedict Mathurin (9) as he drives to the basket in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

Play-In Tournament Viewership up 18% in Prime Video Debut

Stephen Curry and the Warriors aided the high viewership.

Allyson Felix: Nike Pregnancy Fight Was ‘Worth the Storm’

Felix left after Nike proposed a pay cut when she was pregnant.

NBA Coaching Carousel Could Shake Up College Basketball

Dusty May and Todd Golden could get NBA coaching looks.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Masters Gnome
April 13, 2026

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
April 20, 2026

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.
April 1, 2026

Nike Down On Earnings Amid Longer-Than-Expected Turnaround

Analysts see signs of progress but warn the recovery is going slowly.
March 26, 2026

Masters Gnome Craze Reaches New Level As Presales Hit $1,500

The frenzy around the popular souvenir item continues to grow.
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
February 20, 2026

Can One Patriots Fan Spur Fanatics to Change?

“I’m hoping that one meeting can lead to another meeting and another meeting.”