• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Nike ‘Unlikely’ to Extend Kyrie Irving’s $11M Sneaker Contract

  • The sneaker giant is uncertain of the seven-time All-Star’s future in basketball, according to ESPN.
  • Nets GM Sean Marks is also unsure whether Irving will sign a five-year, $245.6 million extension.
Brad Penner-USA TODAY Sports

Brooklyn Nets guard Kyrie Irving has one of the most popular sneakers in all of basketball, but Nike is reportedly unwilling to move forward with the controversial seven-time All-Star.

According to ESPN, Nike is skeptical about Irving’s future in the NBA — and that’s played a role in reaching a deal when his contract, reportedly worth $11 million per year, expires after the 2022-23 season.

Beyond his commitment to Nike, his allegiance to the sport itself is now seemingly in question. 

In the Nets’ end-of-season press conference, GM Sean Marks wouldn’t say whether Irving would sign the five-year, $245.6 million extension he’s eligible for this upcoming summer.

The Nets are coming off another disappointing season. Once preseason favorites to win the title, Irving, Kevin Durant and company were swept in the opening round of the playoffs by the Celtics.

Irving, 30, played in only 29 games this past season because he was unvaccinated, and New York City’s vaccination mandate didn’t allow him to play home games. 

He forfeited roughly $16 million of his contract from missed games.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 7, 2025; Detroit, Michigan, USA; A detailed view of the shoes worn by Philadelphia 76ers center Joel Embiid (21) in the second half against the Detroit Red Wings at Little Caesars Arena.

Skechers Runs Away From Uncertain Public Markets

The footwear maker’s roster of athletes includes Joel Embiid and Julius Randle.
A'ja Wilson

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

Nike gave fans a taste of the A’Ones with a limited drop.
Athlos

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
May 24, 2024; Eugene, Oregon, USA; A Nike swoosh logo at Nike

Nike Apologizes and Removes ‘Never Again’ Marathon Ad

The billboard drew criticism for wording often linked to the Holocaust.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
Michelle Wie West
exclusive

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.
Mar 31, 2025; Orlando, Florida, USA; A detailed view of the shoes worn by LA Clippers guard James Harden (1) during the game against the Orlando Magic at Kia Center.
April 29, 2025

Adidas Warns of Potential Price Hikes From Trump Tariffs

Skechers pulled its full-year guidance last week.
April 29, 2025

Shedeur Sanders Has NFL’s No. 3 Rookie Jersey After Draft Slide

The fifth-round draft pick keeps making headlines.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Dec 27, 2023; Oklahoma City, Oklahoma, USA; A close up view of New York Knicks forward Julius Randle (30) shoes during the second half against the Oklahoma City Thunder at Paycom Center.
April 25, 2025

Skechers Is Latest Company to Pull Guidance, Citing U.S. Tariffs

Skechers’s healthy international business will help it weather the effects of tariffs.
April 9, 2025

Trump Halts Tariffs That Threatened Sports Apparel Industry

Shares of sportswear companies surged on the news.
April 7, 2025

Rainy Masters Monday Leads to Refunds, Guaranteed 2026 Tickets

Inclement weather closed the course before noon on the tournament’s first day.
Air Jordans are on display at Sole Food on West Fourth in Downtown Cincinnati. The store, owned by William Foreman, offers high-end sneakers that you won’t see in most stores. The most expensive shoe is a Jordan 1 Low Travis Scott “Phantom” that sells for $850.00. Thursday, June 22, 2023
April 4, 2025

‘Killing Industry and Innovation’: Small Sports Retailers Brace for Trump Tariffs

The tariffs could put this ski and snowboard gear startup out of business.