Tuesday, May 5, 2026

Nike ‘Unlikely’ to Extend Kyrie Irving’s $11M Sneaker Contract

  • The sneaker giant is uncertain of the seven-time All-Star’s future in basketball, according to ESPN.
  • Nets GM Sean Marks is also unsure whether Irving will sign a five-year, $245.6 million extension.
Brad Penner-USA TODAY Sports

Brooklyn Nets guard Kyrie Irving has one of the most popular sneakers in all of basketball, but Nike is reportedly unwilling to move forward with the controversial seven-time All-Star.

According to ESPN, Nike is skeptical about Irving’s future in the NBA — and that’s played a role in reaching a deal when his contract, reportedly worth $11 million per year, expires after the 2022-23 season.

Beyond his commitment to Nike, his allegiance to the sport itself is now seemingly in question. 

In the Nets’ end-of-season press conference, GM Sean Marks wouldn’t say whether Irving would sign the five-year, $245.6 million extension he’s eligible for this upcoming summer.

The Nets are coming off another disappointing season. Once preseason favorites to win the title, Irving, Kevin Durant and company were swept in the opening round of the playoffs by the Celtics.

Irving, 30, played in only 29 games this past season because he was unvaccinated, and New York City’s vaccination mandate didn’t allow him to play home games. 

He forfeited roughly $16 million of his contract from missed games.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 30, 2024; Toronto, Ontario, Canada; Toronto Raptors vice chairman and team president Masai Ujiri talks to the media during media day at Scotiabank Area. Mandatory Credit: John E. Sokolowski-Imagn Images

Mavericks Hire Masai Ujiri To Replace Nico Harrison

Ujiri was the general manager of the Raptors’ 2019 title team.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)

Leagues Weigh In on Future Prediction Market Regulation

Safeguarding integrity and protecting consumers were common themes.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled. 
April 20, 2026

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”
Masters Gnome
April 13, 2026

Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt

An original 2016 edition of the Masters gnome was just auctioned off.
Apr 10, 2025; Augusta, Georgia, USA; Jason Day plays his shot from the fifth tee during the first round of the Masters Tournament
April 3, 2026

How Golf Apparel Companies Pull Off Unauthorized Masters Merch

The Masters doesn’t officially partner with most apparel companies.