• Loading stock data...
Monday, August 25, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Nike To Revive Kobe Signature Shoe Line

  • Company to bring back one of the most popular shoe lines ever
  • Plan marks another significant step following prior acrimony between Nike and Bryant’s widow
Bruce Kluckhohn-USA TODAY Sports

More than three years after his death, Kobe Bryant will again be the center of a signature shoe line.

Nike president and CEO John Donahoe announced during a quarterly earnings call that the company will revive one of the most popular shoe lines ever among general consumers, sneakerheads, and NBA players this summer.

“It’s going to be an exciting summer, as we set the stage to relaunch the Kobe brand in advance of Kobe Day on Aug. 24,” Donahoe said, referencing the annual commemoration of Bryant corresponding to his jersey Nos. 8 and 24.

Donahoe didn’t provide further details about Nike’s plans with the Bryant line, but the move is a significant step following prior acrimony between Nike and Bryant’s widow, Vanessa. 

After a nearly 20-year relationship between Nike, Bryant, and then his estate ended in 2021, the parties struck a new pact the following year to continue the Kobe line — and also honor late daughter Gianna.

Mixed Earnings Report

Nike also delivered a mixed earnings report for its fiscal fourth quarter and full year. The company posted revenue of $51.2 million for its fiscal year 2023, up 10% and above $50 million for the first time, boosted by a 29% sales surge for its Jordan brand.

Net income for the year sagged 16% to $5.1 billion, missing expectations for the first time in three years as Nike grappled with increased inventory levels, tighter margins, and higher tax rates. 

On Friday, Nike stock opened trading down more than 2%, extending a yearlong decline.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

More Than Jerseys: Tennessee-Adidas Deal Brings in NIL Money

The Volunteers are switching from being a Nike school.

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.

Featured Today

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.
August 22, 2025

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.