Friday, October 2, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NFL’s Expanded Helmet Options Come With a Perk: More Merch

  • Teams can now add a third helmet design to their overall look.
  • The league’s decision will expand teams’ merchandising options for fans.
Kim Klement Neitzel-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NFL’s array of helmet designs is expanding once again, and it is happening as the league and union say they are making further strides in helmet safety. 

The league told all 32 teams last week that it is once again expanding its uniform policy, and it will allow teams to add a third helmet design to their overall looks. The four teams already going through a uniform redesign for the 2024 season—the Broncos, Jets, Lions, and Texans—will be able to take advantage of the expanded measure immediately. The rest must wait until ’25, but they must inform the league of their intent to utilize an alternate color helmet by May 1 of this year. 

The expansion follows the NFL’s shift in 2022 away from its “one shell” rule after nearly a decade, a policy that previously limited teams to a single helmet. The underlying premise of the prior rule was a belief that a single helmet was better for player safety than multiple ones. But several teams steadily lobbied for a change, and once it took effect, it opened a wave of popular throwbacks back on the field, such as the Buccaneers’ creamsicle design (above) and the Eagles’ Kelly green look. Expanding that range of alternate and throwback designs even further will almost certainly enlarge the range of merchandising options the NFL and individual teams will be able to offer fans. 

The four latest new uniform unveilings for the 2024 season are scheduled to happen over the next eight days. Soon after the league announcement last week, the Broncos and Texans publicly noted the shift on social media, signaling that a third helmet design is likely part of those forthcoming events.

There are still various stipulations to the expanded league measure, including that the second and third helmets can be worn only with optional uniforms such as alternates, throwbacks, and Color Rush models. Those restrictions differ from the more liberal mixing and matching of helmets and uniforms frequently seen in college football. 

Safety Measures

A day before the league’s announcement of the helmet policy shift, the NFL and NFL Players Association said they are introducing 12 new helmet models for the 2024 season, a record total that includes five that “tested better than any helmet ever worn in the league.” Among the new helmets approved for play this year are eight position-specific ones designed for the particular impacts of where they are used.

Six helmets that were previously approved, and had previously been among top-performing models when first introduced, are now prohibited.

“We’re proud to see so many new helmets continue the rapid rate of improvement we’ve seen over the past decade,” said Jeff Miller, NFL executive vice president. 

Those shifts arrive as the league has faced a long-running issue around player concussions, which numbered 219 last year, up slightly from the 213 in 2022, blunting prior progress. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 26, 2026; Starkville, Mississippi, USA; Mississippi State Bulldogs quarterback Kamario Taylor (1) passes the ball during warm ups prior to the game against the Missouri Tigers at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images

Can Mississippi State Keep Kamario Taylor?

Chiefs star Chris Jones has vowed to try to keep Taylor in Starkville.

Ted Cruz: Critics of ESPN ‘College GameDay’ Appearance ‘Partisans’

The Texas Republican defended his appearance in an interview with FOS.
Detroit Cass Tech players warm up ahead of a high school football game against rival Detroit King at Cass Technical High School in Detroit on Friday, Sept. 25, 2026. The Detroit skyline is seen in the background.

$399 Rivals Evaluations Test What a Recruiting Ranking Is Worth

Coaches are split on whether rankings still matter in recruiting.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Senator Ted Cruz about the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Philadelphia Flyers center Trevor Zegras (46) looks on during the warmups before the game against the Carolina Hurricanes at Lenovo Center

NHL Says Players in ‘Hot for Hockey’ Campaign Approved Content

The romance novel–inspired marketing effort has received mixed reviews.
Aug 2, 2026; Washington, D.C., USA; Jessica Pegula (USA) reacts after winning the first set against Alexandra Eala (PHI) (not pictured) during the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center.
October 1, 2026

WTA Announces Equal Pay for All Combined 1000 Events

Three of the seven combined events maintained a pay disparity this year.
October 1, 2026

Napheesa Collier: ‘Haven’t Even Thought About’ Free Agency

Collier signed a one-year, $1.4 million deal with the Lynx in April.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 29, 2026; Indianapolis, Indiana, USA; Las Vegas Aces center A'ja Wilson (22) talks to a referee after she went into the stands to confront a fan during game two of the first round for the 2026 WNBA Playoffs against the Indiana Fever at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images
October 1, 2026

A’ja Wilson Avoids Further Penalty After Incident With Fever Fan

The Aces and Fever play a do-or-die Game 3 on Thursday night.
September 30, 2026

Extending WNBA Playoffs Would Cost Owners Up to $1 Million

The No. 1–seeded Lynx exited the playoffs after just two games.
September 30, 2026

Environmentalists Call MLB Grand Teton Idea ‘Shortsighted’

The league received rare pushback about a potential special-event game.
Exclusive
September 30, 2026

WPBL CEO Fires Board Member After $600K Offer to Drop Case

The firing effectively ends Mina Kim’s case.