• Loading stock data...
Thursday, June 19, 2025
    More
    Media

    NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

    • With 17.5 million average viewers, the NFL is experiencing its highest viewership since 2018.
    • Since the start of the 2023 campaign, NFL games account for the top 11 most-watched shows across TV and digital.
    By
    Sep 20, 2023 | 12:03 pm
    Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.
    Tim Heitman-USA TODAY Sports

    The NFL media machine keeps on churning.

    Through two weeks of the new season, NFL games are averaging 17.5 million viewers across linear television and digital streaming — a 2% increase from 2022 and the highest average through two weeks since 2018.

    Additionally, since the start of the 2023 campaign, NFL games account for the top 11 most-watched shows across TV and digital.

    This includes the season opener between the Detroit Lions and Kansas City Chiefs (26.9M), and the Week 2 matchup between the New York Jets and Dallas Cowboys (25.9M), which was the most-watched program on any linear TV network since the Super Bowl, per CBS.

    The “Monday Night Football” season premiere between the Buffalo Bills and the Jets (22.6M) — which included Aaron Rodgers’ debut and season-ending injury — came in third. Disney is paying $2.7 billion to show 21 NFL primetime games this season, the most in company history.

    Football — and live sports in general — will continue to be a key piece to the major media companies’ strategies amidst the ongoing Hollywood actors’ and writers’ strikes.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    exclusive
    by and

    Laura Okmin Leaves Fox Sports After 23 Years, Marking End of Era
    Okmin told FOS it was her choice to leave Fox.
    Noah Lyles
    by

    Tyreek Hill–Noah Lyles Race Is Off for ‘Personal Reasons’
    Lyles and Hill agreed to a race in February with few concrete details.
    by

    Ja Morant Calls Out Stephen A. Smith After Memphis Claims
    Smith made comments about the city on ESPN’s “First Take” Tuesday.
    Feb 9, 2025; New Orleans, LA, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) against the Philadelphia Eagles in Super Bowl LIX at Ceasars Superdome.
    by

    Former Chiefs Employee Sues for Racial Discrimination
    Ramzee Robinson says the Chiefs paid Black employees less than white ones.

    Featured Today

    Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
    by

    Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble
    The revamped soccer event debuts amid controversy.
    Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
    June 14, 2025

    Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..
    Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
    Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
    June 6, 2025

    Every College Wants a Flashy Basketball GM Hire Right Now
    The role is more important than ever, and the definition is ever-evolving.
    August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
    June 6, 2025

    Why the Goodyear Blimp Is at Every Major Sports Event
    The airship wasn’t built to cover sports. Now it’s a regular presence.

    More in Media
    by

    Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.
    U.S. viewership fell while Canadian audiences for the event rose slightly.
    June 17, 2025

    Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up
    The TNT Sports parent company retools its executive pay after shareholder pushback.
    June 17, 2025

    Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience
    Streaming hits another critical milestone in an accelerating media transition.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
    Tyrese Haliburton
    June 16, 2025

    NBA Finals Ratings Up Again in Game 4 but Still Down Overall
    More than nine million people watched Games 3 and 4.
    Thunder
    June 16, 2025

    NBA, ABC Air Finals Lineup Intros After Fan Complaints
    ABC aired player intros for the first time in 12 years Monday. 
    Anthony Slater
    exclusive
    June 13, 2025

    Top Warriors Reporter Anthony Slater Leaving The Athletic for ESPN
    Anthony Slater starts at ESPN later this summer.
    June 12, 2025

    NBA Finals Ratings Rise in Game 3, but Still Trail Recent Years
    The Pacers lead the Thunder, 2–1, in the Finals.