• Loading stock data...
Saturday, August 2, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

NFL Team Values Rise 12% After Broncos Sale

  • NFL team values should be adjusted 12% upward after the Denver Broncos purchase, per Forbes.
  • Rob Walton bought the team for $4.65 billion.
NFL
Kirby Lee-USA TODAY Sports

Rob Walton’s $4.65 billion purchase of the Denver Broncos is changing the math on NFL team valuations.

Forbes determined that the average NFL team value should increase 12%, based on what Walton could have paid to secure the team.

  • The next-highest bid for the Broncos was reportedly around $4 billion
  • Walton presumably could have secured the team for $4.2 billion but wanted an expedited process — with an estimated net worth of $56.5 billion, he had cash to spare.
  • That $4.2 billion figure is 12% above Forbes’ 2021 estimate of the team’s value of $3.75 billion.

By that calculation, the average team value would rise from $3.5 billion to $3.9 billion.

The Broncos had $500 million in estimated revenue in 2021. Walton paid 9.3 times that sum.

Re-Up in Canada

The NFL expanded its relationship with Bell Media on Monday, which will continue to have exclusive linear rights to the league in Canada. 

The multiyear deal will have NFL games broadcast across one French and three English channels. Bell will gain access to “RedZone” (previously exclusive to DAZN), the International Series, and new Monday night games.

DAZN’s digital rights in Canada expire before the start of the coming NFL season.

Due to Canadian broadcast regulations and a December 2019 court ruling, the Super Bowl ads seen in the U.S. are not shown during the Big Game in Canada.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Coco Gauff at New York Liberty

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.

Commanders Seal Stadium Deal As D.C. Approves $1.1B in Funding

The NFL team’s return to its prior home receives key political support.

Micah Parsons Requests Trade From Cowboys As Contract Talks Stall

The defensive end has been seeking a new contract.
McLaurin

Terry McLaurin Asks Out of Washington Amid Contract Standoff

McLaurin is in the final year of a three-year, $68 million contract. 

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.